Tar dig längre
Göteborgs Hamn (goteborgshamn.se) scores 64 out of 100 on Brand Analyzer, placing it in the Developing tier among Manufacturing brands, Travel & Hospitality brands, Other brands, in the 11th percentile of 28209 Manufacturing brands.
Göteborgs Hamn (Port of Gothenburg) is Scandinavia's largest seaport, located in Gothenburg, Sweden. It handles approximately 20% of Swedish foreign trade and over 50% of the country's container traffic. The port provides direct connections to key global markets, offering efficient, sustainable, and reliable maritime transport services around the clock, year-round. It serves industries, exporters, importers, and logistics companies dependent on maritime trade. The port has a long history, tracing its origins back to 1620.
| Brand Name | Göteborgs Hamn |
|---|---|
| Domain | goteborgshamn.se |
| Industry | Manufacturing, Travel & Hospitality |
| Founded | 1620 |
| Headquarters | Gothenburg, Sweden |
| Main Competitors | Copenhagen Malmö Port (84/100), Port of Rotterdam (77/100), Hamburg Port Authority (65/100), Port of Antwerp-Bruges (77/100), Oslo Havn (68/100), Aarhus Havn (74/100) |
Moz Domain Authority 36/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,417,287 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Göteborgs Hamn appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Göteborg hamn är Skandinaviens största hamn. Cirka 20% av svensk utrikeshandel och drygt 50% av all containertrafik går via Göteborgs hamn. Direkttrafik till viktiga marknader gara…" (Meta description: 35 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn; no detected presence on X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Göteborgs Hamn?", Claude could identify the brand as of October 2026. Göteborgs Hamn (Port of Gothenburg) is the largest port in Scandinavia, handling a significant share of Sweden's container traffic, oil, and vehicle imports/exports. Best known for Being Scandinavia's largest port, especially for container and energy shipments.
When asked "Best brands similar to Göteborgs Hamn?", Claude would recommend Göteborgs Hamn as of October 2026. It's a major logistics and trade hub in the Nordics, so it would come up in discussions of ports or shipping infrastructure, though it's not really a manufacturing company.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Göteborgs Hamn's main competitors in Manufacturing: Copenhagen Malmö Port (84/100), Port of Rotterdam (77/100), Hamburg Port Authority (65/100), Port of Antwerp-Bruges (77/100), Oslo Havn (68/100).
Sources: Brand Analyzer scan
Göteborgs Hamn has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 22, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Göteborgs Hamn official site
Göteborgs Hamn scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Göteborgs Hamn official site
Göteborgs Hamn, or the Port of Gothenburg, is Scandinavia's largest seaport, located in Gothenburg, Sweden. It serves as a major maritime gateway handling cargo, containers, and trade flows between Sweden and global markets, with origins dating back to 1620.
Sources: Göteborgs Hamn official site
Göteborgs Hamn facilitates the movement of goods between Sweden and international markets through its port infrastructure. It handles container traffic, cargo shipping, and provides direct shipping connections to key global markets. The port operates around the clock, year-round, supporting industries, exporters, importers, and logistics companies that rely on maritime transport for trade.
Sources: Göteborgs Hamn official site
Göteborgs Hamn can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Göteborgs Hamn official site
Göteborgs Hamn offers port and maritime transport services, including container handling and cargo shipping infrastructure. It provides direct shipping routes connecting Sweden to key global markets, supporting efficient, sustainable, and reliable logistics operations available continuously, 24 hours a day, every day of the year.
Sources: Göteborgs Hamn official site
Göteborgs Hamn is known for being Scandinavia's largest port, handling about 20% of Swedish foreign trade and over 50% of the country's container traffic. It is recognized for its direct shipping connections to major global markets and its long operating history dating back to 1620.
Sources: Göteborgs Hamn official site
Göteborgs Hamn is used by industries, exporters, and importers engaged in international trade, as well as logistics companies that depend on maritime shipping and container transport. These users rely on the port's connections to global markets for moving goods to and from Scandinavia.
Sources: Göteborgs Hamn official site
Göteborgs Hamn is prominent due to its position as Scandinavia's largest port, managing approximately 20% of Swedish foreign trade and more than half of the country's container traffic. Its direct connections to major global markets, combined with round-the-clock, year-round operations, make it a critical link for industries relying on efficient and reliable maritime transport.
Sources: Göteborgs Hamn official site
Göteborgs Hamn scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Göteborgs Hamn has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,417,287 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check, Claude could already identify Göteborgs Hamn from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Göteborgs Hamn: GloForce (64/100), GLC Equipment (64/100), Greenbriar Equity Group (64/100), Green Flash Brewing Co. (64/100).
A step up - brands to learn from: Ed. Züblin AG (71/100), Zoko Machinery Co., Limited (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.