Mobiliteit beweegt ons
Goudappel (goudappel.nl) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Other brands, in the 59th percentile of 19143 Government brands.
Goudappel is a Dutch consultancy specializing in mobility and spatial planning, founded in 1963 and headquartered in Deventer. The firm translates trends, data, and insights into decision-making information and actionable strategies to support attractive living environments and broader prosperity. It serves governments, policymakers, and organizations addressing mobility, spatial planning, and livability challenges by combining data, expertise, and strategic insight into integrated solutions covering strategy, space, networks, and modeling.
| Brand Name | Goudappel |
|---|---|
| Domain | goudappel.nl |
| Industry | Government, Other |
| Founded | 1963 |
| Headquarters | Deventer |
| Main Competitors | Royal HaskoningDHV (79/100), Sweco (81/100), Arcadis (88/100), Antea Group (75/100), Mobycon, DTV Consultants (71/100), Witteveen+Bos (77/100) |
Ranked #1,277,061 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Wij zijn meer dan een adviesbureau over mobiliteit. We vertalen trends, data en inzichten naar beslisinformatie en handelingsperspectief. Zo werken we aan een aantrekkelijke leefom…" (Meta description: 31 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, Drupal.
Social footprint: verified profiles on YouTube, X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Goudappel?", Claude could identify the brand as of November 2026. Goudappel is a Dutch consultancy firm specializing in mobility and traffic planning, advising governments and organizations on transportation policy, infrastructure, and urban mobility solutions. Best known for Traffic and mobility consultancy for Dutch municipalities and governments.
When asked "Best brands similar to Goudappel?", Claude would recommend Goudappel as of November 2026. It's a well-established name in Dutch mobility consulting and would come up naturally in discussions of transportation planning firms in the Netherlands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Goudappel's main competitors in Government: Royal HaskoningDHV (79/100), Sweco (81/100), Arcadis (88/100), Antea Group (75/100), DTV Consultants (71/100).
Sources: Brand Analyzer scan
Goudappel is a Dutch consultancy firm specializing in mobility and spatial planning. Founded in 1963 and based in Deventer, the Netherlands, it advises governments, policymakers, and organizations on mobility-related challenges by combining data, expertise, and strategic insight.
Sources: Goudappel official site
Goudappel has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 31, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Goudappel official site
Goudappel was founded in 1963. Goudappel operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Goudappel is headquartered in Deventer. Goudappel operates in the Government category.
Sources: Wikidata
Goudappel offers consultancy services in mobility and spatial planning, including strategic advice, spatial analysis, transport network planning, and data-driven modeling. It combines data, expertise, and strategic insights to deliver integrated solutions and actionable recommendations for mobility-related challenges.
Sources: Goudappel official site
Goudappel translates trends, data, and insights into decision-making information and actionable strategies for mobility and spatial planning challenges. It provides integrated solutions covering strategy, spatial planning, transport networks, and modeling to help clients address complex mobility issues and improve livability.
Sources: Goudappel official site
Goudappel scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Goudappel official site
Goudappel can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Goudappel official site
Goudappel's services are used by governments, policymakers, and organizations involved in mobility, spatial planning, and livability initiatives, particularly in the Netherlands.
Sources: Goudappel official site
Goudappel is known for its work as a mobility and spatial planning consultancy in the Netherlands, offering integrated advisory services that combine data analysis, modeling, and strategic insight to address mobility and livability challenges for governments and organizations.
Sources: Goudappel official site
Goudappel scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Goudappel has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,277,061 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Goudappel from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Goudappel: Gottlieb Paludan Architects (74/100), GO TOKYO (74/100), Gouvernement Français (info.gouv.fr) (74/100), gov.br (74/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.