Information and public services for Jersey
Government of Jersey (gov.je) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, in the 40th percentile of 13837 Government brands.
The Government of Jersey (gov.je) is the central government of the Bailiwick of Jersey, providing official information and public services to the Island's residents, businesses, and visitors. It serves as the authoritative digital gateway for policy information, civic engagement, and government services unique to Jersey. The site consolidates public-sector resources into a single accessible platform for the island's community.
| Brand Name | Government of Jersey |
|---|---|
| Domain | gov.je |
| Industry | Government |
| Headquarters | Jersey |
| Main Competitors | States of Guernsey (72/100), Isle of Man Government (70/100), GOV.UK (76/100), Government of Ireland (69/100) |
Moz Domain Authority 61/100 vs category average 47 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #224,254 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Information and public services for the Island of Jersey" (Meta description: 9 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Government of Jersey?", Claude could identify the brand as of October 2026. The Government of Jersey is the public administration of Jersey, a self-governing Crown Dependency located off the coast of Normandy, France, though not part of the UK or EU. It runs the island's public services, including health, education, tax, immigration, and economic policy, Best known for Being the official government website and administrative body for the Crown Dependency of Jersey.
When asked "Best brands similar to Government of Jersey?", Claude would not surface Government of Jersey as of October 2026. It's a government body rather than a brand, so it wouldn't come up in a discussion of commercial companies, though it would be relevant if someone asked about government portals or Jersey's public services specifically.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Government of Jersey's main competitors in Government: States of Guernsey (72/100), Isle of Man Government (70/100), GOV.UK (76/100), Government of Ireland (69/100).
Sources: Brand Analyzer scan
Government of Jersey (gov.je) is the central government of the Bailiwick of Jersey, serving as the official body responsible for public administration, policy, and services on the Island of Jersey.
Sources: Government of Jersey official site
Government of Jersey has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 34, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Government of Jersey official site
It provides accessible information and public services to residents, businesses, and visitors of Jersey, covering areas such as civic engagement, policy information, and government administration through its official website.
Sources: Government of Jersey official site
Government of Jersey scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Government of Jersey official site
Government of Jersey can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Government of Jersey official site
The Government of Jersey offers public services and information related to civic needs, policy, and government administration for residents, businesses, and visitors of the Island of Jersey, delivered through its official website gov.je.
Sources: Government of Jersey official site
Residents, businesses, and visitors of the Island of Jersey who need access to government information, public services, or civic resources use gov.je.
Sources: Government of Jersey official site
It is known for being the single, authoritative official source of government information and public services specific to the Island of Jersey, serving as the digital gateway between the government and the public.
Sources: Government of Jersey official site
Government of Jersey scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Government of Jersey has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #224,254 (Tranco) and a Moz Domain Authority of 61/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Government of Jersey from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Government of Jersey: States of Guernsey (GOV.GG) (72/100), Government of Anguilla (72/100), Grand County, CO (72/100), Greeley Chamber of Commerce (72/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
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