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GraduatesFirst (graduatesfirst.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, SaaS brands, in the 55th percentile of 10381 Education brands.
GraduatesFirst is an online test preparation platform for job seekers, graduates, and students preparing for employer aptitude tests, psychometric assessments, games, and video interviews. It offers over 1,000 free and premium practice tests covering numerical, verbal, and logical reasoning, OPQ personality assessments, assessment centre exercises, and video interview simulations, modeled on formats used by 8,000+ employers, including banks, consultancies, FMCGs, and pharmaceutical companies. The platform is used by more than 150 universities and MBA schools to support career services, and includes features such as worked solutions, personalized reports, and progress tracking dashboards.
| Brand Name | GraduatesFirst |
|---|---|
| Domain | graduatesfirst.com |
| Industry | Education, SaaS |
| Main Competitors | JobTestPrep (82/100), AssessmentDay (79/100), Practice Aptitude Tests (81/100), SHL (88/100), Job Test Prep UK, Graduate Coach, Wikijob (80/100), Pymetrics (43/100) |
Moz Domain Authority 39/100 vs category average 50 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #426,099 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "1000+ Aptitude FREE Practice Tests, Games, Video Interviews for job seekers. Prepare for jobs with 8000+ employers (banks, consultancies, FMCGs, pharma and 100s more). FREE and Pre…" (Meta description: 60 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on YouTube, Facebook, X (Twitter), Instagram, LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is GraduatesFirst?", Claude could identify the brand as of September 2026. GraduatesFirst is a UK-based platform that provides online psychometric and aptitude test practice, such as numerical, verbal and situational judgement tests, aimed at helping students and graduates prepare for employer recruitment assessments. Best known for Online practice tests for graduate job recruitment assessments (aptitude and psychometric tests).
When asked "Best brands similar to GraduatesFirst?", Claude would recommend GraduatesFirst as of September 2026. It's a recognizable name in UK university careers services for graduate employability test prep, so it's worth mentioning alongside similar platforms like AssessmentDay or JobTestPrep.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
GraduatesFirst's main competitors in Education: JobTestPrep (82/100), AssessmentDay (79/100), Practice Aptitude Tests (81/100), SHL (88/100), Wikijob (80/100).
Sources: Brand Analyzer scan
GraduatesFirst offers practice tests and preparation tools including numerical, verbal, and logical reasoning tests, OPQ personality assessments, assessment centre exercise simulations, video interview practice, IPAT, Watson Glaser critical thinking tests, and CAPP assessments. It provides both free and premium (unlimited access) tiers, along with worked solutions, personalized reports, and a progress-tracking dashboard.
Sources: GraduatesFirst official site
GraduatesFirst is an online platform that provides aptitude test practice, psychometric assessment simulations, and video interview preparation for job seekers, graduates, and students. It offers free and premium content designed to mirror the assessments used by employers and universities during recruitment processes.
Sources: GraduatesFirst official site
GraduatesFirst has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 45, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: GraduatesFirst official site
GraduatesFirst provides practice tests, games, and video interview simulations to help job seekers prepare for employer assessments. Its content covers numerical, verbal, and logical reasoning, OPQ personality tests, assessment centre exercises, IPAT, Watson Glaser, and CAPP tests. Users receive worked solutions, personalized performance reports, and progress tracking through a dashboard, with both free and unlimited premium access options.
Sources: GraduatesFirst official site
GraduatesFirst scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: GraduatesFirst official site
GraduatesFirst is known for offering over 1,000 free and premium aptitude practice tests, games, and video interview simulations that replicate assessments used by more than 8,000 employers, including banks, consultancies, FMCGs, and pharmaceutical companies. It is also known for being used by over 150 universities and MBA schools to support their career services.
Sources: GraduatesFirst official site
GraduatesFirst can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: GraduatesFirst official site
GraduatesFirst is used by graduates, students, and job seekers preparing for aptitude tests, psychometric assessments, and video interviews as part of job or internship applications. It is also used by universities and business school career services, with the platform reporting adoption by 150+ universities and MBA schools to support their students' recruitment preparation.
Sources: GraduatesFirst official site
GraduatesFirst appears popular due to its extensive library of over 1,000 free and premium practice tests and simulations covering the specific assessment types used by 8,000+ employers, including banks, consultancies, and pharmaceutical firms. Its adoption by 150+ universities and MBA schools for career services support, along with claimed usage by over a million users, suggests broad reach among job seekers preparing for competitive recruitment processes.
Sources: GraduatesFirst official site
GraduatesFirst scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
GraduatesFirst has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (62/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #426,099 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 39/100. In a live check, Claude could already identify GraduatesFirst from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to GraduatesFirst: The Gottman Institute (78/100), GoSkills (78/100), Grand River Solutions (78/100), GrantMe (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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