Healthcare navigation and virtual care combined
Included Health (grandroundshealth.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, SaaS brands, Technology brands, in the 56th percentile of 16238 Healthcare brands.
Included Health, accessible via grandroundshealth.com, is a healthcare company that provides personalized virtual care, benefits navigation, and member advocacy through a single app. It serves employers, health plans, and their employees or members, aiming to simplify access to medical care, insurance guidance, and expert second opinions from a network of specialists. The company positions itself as an all-in-one healthcare partner addressing physical, mental, and financial aspects of health.
| Brand Name | Included Health |
|---|---|
| Domain | grandroundshealth.com |
| Industry | Healthcare, SaaS |
| Main Competitors | Accolade (84/100), Quantum Health (81/100), Transcarent (77/100), Teladoc Health (87/100), Rightway Healthcare (77/100), Health Advocate (86/100), Castlight Health (84/100) |
Moz Domain Authority 30/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Experience healthcare without the headaches. Included Health can help you get care for colds, bills, anxiety, and everything in between with personalized virtual care, benefits nav…" (Meta description: 29 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube; no detected presence on Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Included Health?", Claude could identify the brand as of September 2026. Included Health is a healthcare navigation and virtual care company formed from the merger of Grand Rounds and Doctor On Demand, offering members expert medical opinions, care navigation, and telehealth services through employer and health plan sponsors. It aims to help people fi Best known for Combining care navigation with virtual primary and specialty care to help employees find the right doctors and treatment.
When asked "Best brands similar to Included Health?", Claude would recommend Included Health as of September 2026. It's a well known player in the employer-sponsored healthcare navigation and telehealth space, often mentioned alongside companies like Accolade and Teladoc.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Included Health's main competitors in Healthcare: Accolade (84/100), Quantum Health (81/100), Transcarent (77/100), Teladoc Health (87/100), Rightway Healthcare (77/100).
Sources: Brand Analyzer scan
Included Health has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 43, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Included Health official site
Included Health offers personalized virtual care for common health and mental health concerns, benefits navigation to help members understand and use their insurance coverage, member advocacy for resolving billing and administrative issues, and access to expert second opinions from a network of roughly 4,000 specialists-all delivered through a single mobile app.
Sources: Included Health official site
Included Health scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Included Health official site
Included Health is a healthcare company that combines virtual care, benefits navigation, and member advocacy into a single platform. It serves employers and health plans by offering their members simplified access to medical care, insurance guidance, and expert second opinions, aiming to make healthcare less complicated and more personalized.
Sources: Included Health official site
Included Health provides personalized virtual care for issues like colds and anxiety, helps members navigate their health insurance benefits, and offers advocacy support to resolve billing and coverage questions. It also connects members with expert second opinions from a network of about 4,000 specialists, all accessible through one app without extra appointments or added costs.
Sources: Included Health official site
Included Health can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Included Health official site
Included Health is used by employers and health plans that offer it as a benefit to their employees and members. These end users typically seek simplified access to medical care, help navigating complex insurance systems, and advocacy support for healthcare-related issues such as billing disputes or coverage questions.
Sources: Included Health official site
Included Health is known for integrating virtual care, insurance navigation, and patient advocacy into a single app for employers and health plan members. It is also recognized for offering access to expert second opinions from a large network of specialists as part of its all-in-one healthcare model.
Sources: Included Health official site
Included Health scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Included Health has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 30/100. In a live check, Claude could already identify Included Health from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Included Health: Grace Management, Inc. (77/100), GoWISE USA (77/100), GRAPPA Network (77/100), Graston Technique (77/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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