Shop unique, handmade treasures
Etsy (grandst.org) scores 57 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Fashion & Apparel brands, Other brands, in the 5th percentile of 23560 E-commerce brands.
Etsy is an American e-commerce company founded in 2005 and headquartered in Dumbo. It operates a global online marketplace connecting buyers with independent creators who sell handmade, vintage, and custom goods. Etsy's mission is to keep commerce human by supporting small businesses and artisans, offering products that emphasize individuality over mass production. The platform serves shoppers seeking unique, personalized items as well as independent sellers looking to market their creations.
| Brand Name | Etsy |
|---|---|
| Domain | grandst.org |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 2005 |
| Headquarters | Dumbo |
| CEO | Kruti Patel Goyal |
| Main Competitors | Amazon Handmade (90/100), eBay (73/100), Shopify (78/100), Zibbet, ArtFire (87/100), Storenvy (83/100), Wayfair (79/100) |
Moz Domain Authority 10/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Etsy has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Your best spooky season yet starts here" (Meta description: 7 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Etsy?", Claude could not identify the brand as of October 2026. I don't recognize a company matching this description, since the real Etsy operates at etsy.com, not grandst.org, so this appears to be a mismatched or unrelated entry rather than the actual Etsy.
When asked "Best brands similar to Etsy?", Claude would not surface Etsy as of October 2026. I can't recommend it since the website given doesn't correspond to the actual Etsy marketplace I'm familiar with.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Etsy's main competitors in E-commerce: Amazon Handmade (90/100), eBay (73/100), Shopify (78/100), ArtFire (87/100), Storenvy (83/100).
Sources: Brand Analyzer scan
Etsy is an American e-commerce company founded in 2005 and headquartered in Dumbo. It is a global online marketplace that connects buyers with independent creators and small businesses selling handmade, vintage, and custom goods.
Sources: Etsy official site
Etsy has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 7, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Etsy official site
Etsy was founded in 2005. Etsy operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Etsy is headquartered in Dumbo. Etsy operates in the E-commerce category.
Sources: Wikidata
Etsy operates an online marketplace where independent creators and small businesses can list and sell handmade, vintage, and custom goods to buyers around the world. The platform facilitates transactions, provides seller tools, and curates a wide range of unique products, from home decor to personalized gifts.
Sources: Etsy official site
Etsy offers a marketplace for handmade, vintage, and custom goods, including items such as personalized gifts, home decor, jewelry, art, and craft supplies. Sellers on Etsy are independent creators and small businesses, and the platform provides tools for listing, selling, and marketing these products.
Sources: Etsy official site
Etsy scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Etsy official site
Etsy is known for being a marketplace specializing in unique, handmade, vintage, and custom goods that are not typically found in mass-market retail. It is particularly recognized for personalized and creative gifts, supporting independent artisans and small business creators.
Sources: Etsy official site
Etsy can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Etsy official site
Etsy is used by shoppers seeking unique, personalized, and handmade gifts, as well as by independent artisans and small business owners who want to sell their handmade, vintage, or custom goods to a global audience.
Sources: Etsy official site
Etsy is popular because it offers a curated selection of unique, handmade, vintage, and custom items that cannot be found on typical mass-market platforms. Its positioning as a marketplace for distinctive and personal goods appeals to shoppers seeking individuality, while also providing independent creators and small businesses a platform to reach a global audience.
Sources: Etsy official site
Etsy scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Etsy has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (7/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 10/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Etsy from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Etsy: Grand Digitals (57/100), HugeDomains (57/100), HugeDomains (57/100), Gumbel (57/100).
A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).
Category leader: DHL (97/100).
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