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Reuters (reuters.com) scores 92 out of 100 on Brand Analyzer, placing it in the Iconic tier among Media & Entertainment brands, Finance brands, in the 98th percentile of 19039 Media & Entertainment brands.
Reuters is an international news agency founded in 1851 and headquartered in London, currently owned by Thomson Reuters. It provides news coverage on world events, business, markets, and legal affairs to a global audience. Known for accurate, unbiased, and timely reporting, Reuters delivers breaking news, in-depth analysis, and data-driven journalism, positioning itself as a trusted source for professionals and decision-makers seeking reliable information on global developments.
| Brand Name | Reuters |
|---|---|
| Domain | reuters.com |
| Industry | Media & Entertainment, Finance |
| Founded | 1851 |
| Headquarters | London |
| Parent Company / Owner | Thomson Reuters |
| CEO | Stephen J. Adler |
| Main Competitors | Associated Press (95/100), Bloomberg (92/100), BBC News (96/100), Agence France-Presse (62/100), The Wall Street Journal (89/100), CNBC (88/100), Financial Times (77/100) |
Moz Domain Authority 94/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Reuters has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Reuters.com is your online source for the latest news stories and current events, ensuring our readers up to date with any breaking news developments" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, LinkedIn; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Reuters?", Claude could identify the brand as of September 2026. Reuters is a major international news organization founded in 1851, providing news, financial data, and multimedia content to media outlets, businesses, and individuals worldwide. It's owned by Thomson Reuters and is known for its speed, accuracy, and global reach in breaking new Best known for Being one of the world's largest and most trusted wire services for breaking news and financial information.
When asked "Best brands similar to Reuters?", Claude would recommend Reuters as of September 2026. Reuters is a top-tier global news agency and one of the first names that comes to mind alongside AP and Bloomberg for authoritative, fast news reporting.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Reuters's main competitors in Media & Entertainment: Associated Press (95/100), Bloomberg (92/100), BBC News (96/100), Agence France-Presse (62/100), The Wall Street Journal (89/100).
Sources: Brand Analyzer scan
Reuters is an international news agency founded in 1851 and headquartered in London. It is currently owned by Thomson Reuters and is recognized as one of the world's leading sources of news and information.
Sources: Reuters official site
Reuters has moderate AI-search visibility, scoring 67/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 67, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Reuters official site
Reuters is widely regarded as a trustworthy news source, built on a long-standing mission to provide accurate, unbiased, and timely news coverage. Its value proposition emphasizes rigorous journalism and reliable, fact-based reporting, which has earned it the trust of millions of readers and professionals worldwide.
Sources: Reuters official site
Reuters was founded in 1851. Reuters operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Reuters is headquartered in London. Reuters operates in the Media & Entertainment category.
Sources: Wikidata
Reuters gathers, produces, and distributes news coverage on world events, business, financial markets, and legal affairs. It delivers breaking news, in-depth analysis, and data-driven reporting to a global audience through its website and media partners.
Sources: Reuters official site
Reuters offers news coverage and analysis spanning world events, business, financial markets, and legal affairs. Its services include breaking news reporting, in-depth data-driven journalism, and market analysis delivered through its website and media distribution channels.
Sources: Reuters official site
Reuters scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Reuters official site
Reuters is known for its global reach, rigorous journalism, and reputation for accurate, unbiased, and timely news coverage. It is particularly recognized for its breaking news reporting and in-depth, data-driven stories on business, finance, and world events.
Sources: Reuters official site
Reuters can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Reuters official site
Reuters is owned by or part of Thomson Reuters. Reuters operates in the Media & Entertainment category.
Sources: Wikidata
Reuters is used by global readers, professionals, and decision-makers who seek trustworthy news on world events, business, finance, and legal matters. Its audience includes individuals and organizations relying on accurate and timely information for personal knowledge or professional decision-making.
Sources: Reuters official site
Reuters scores 67/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Reuters has a moderate AI-visibility profile at 67/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is visibility (65/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 94/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Reuters from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
92 in October 2026, down from 97 in September 2026.
Ranked closest to Reuters: Redtube (92/100), Premier (92/100), RTVE.es (92/100), Saga (92/100), Pirelli (92/100), SB Nation (92/100).
Category leader: Change.org (97/100).
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