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格力电器 (GREE) (gree.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Technology brands, E-commerce brands, in the 40th percentile of 7546 Manufacturing brands.
格力电器 (GREE) is a country in Southeast Europe. It was founded in 1821. 通过持续的技术创新，为全球用户提供优质可靠的家电产品和解决方案。.
| Brand Name | 格力电器 (GREE) |
|---|---|
| Domain | gree.com |
| Industry | Manufacturing, Technology |
| Founded | 1821 |
| Headquarters | 珠海，中国 |
| Main Competitors | Midea (92/100), Haier (83/100), Daikin (79/100), Hisense (91/100), TCL (85/100), Panasonic (86/100), LG Electronics (89/100), Samsung Electronics (81/100) |
Moz Domain Authority 43/100 vs category average 37 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #24,022 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
格力电器 (GREE) has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "珠海格力电器股份有限公司是一家集研发、生产、销售、服务于一体的国际化家电企业，拥有格力、TOSOT、晶弘三大品牌，主营家用空调、中央空调、空气能热水器、手机、生活电器、冰箱等产品。" (Meta description too short (1 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ZH-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is 格力电器 (GREE)?", Claude could identify the brand as of September 2026. Gree Electric Appliances is one of the world's largest manufacturers of air conditioners and home appliances, based in Zhuhai, China. It also produces refrigerators, washing machines, and small appliances, and has expanded into areas like industrial equipment and components. Best known for Being one of the world's largest air conditioner manufacturers.
When asked "Best brands similar to 格力电器 (GREE)?", Claude would recommend 格力电器 (GREE) as of September 2026. Gree is a dominant global player in air conditioning and home appliances, so it would naturally come up alongside brands like Midea, Haier, and Daikin.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
格力电器 (GREE)'s main competitors in Manufacturing: Midea (92/100), Haier (83/100), Daikin (79/100), Hisense (91/100), TCL (85/100).
Sources: Brand Analyzer scan
格力电器的产品线包括家用空调、中央空调、空气能热水器、手机、生活电器和冰箱等，旗下拥有格力、TOSOT、晶弘三大品牌，覆盖制冷、家电及相关生活领域的多元化需求。
Sources: 格力电器 (GREE) official site
格力电器（GREE）是珠海格力电器股份有限公司旗下的国际化家电企业，集研发、生产、销售、服务于一体，拥有格力、TOSOT、晶弘三大品牌。
Sources: 格力电器 (GREE) official site
格力电器 (GREE) has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 29, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 格力电器 (GREE) official site
格力电器 (GREE) was founded in 1821. 格力电器 (GREE) operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
格力电器从事家用空调、中央空调、空气能热水器、手机、生活电器、冰箱等多元化家电产品的研发、生产、销售与服务，覆盖全球家庭及企业客户的制冷与生活电器需求。
Sources: 格力电器 (GREE) official site
格力电器 (GREE) scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: 格力电器 (GREE) official site
格力电器 (GREE) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 格力电器 (GREE) official site
格力电器的产品面向全球家庭消费者及企业客户，涵盖有家用及商用空调、制冷设备和生活电器需求的用户群体。
Sources: 格力电器 (GREE) official site
格力电器 (GREE) scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
格力电器 (GREE) has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #24,022 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 格力电器 (GREE) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 格力电器 (GREE): GRASS (74/100), Gorilla 76 (74/100), Good Sense (74/100), Haines Hunter (74/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), Yoder Smokers (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.