The industry standard since 1963
Greysheet (greysheet.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, E-commerce brands, Media & Entertainment brands, in the 52nd percentile of 11323 Finance brands.
Greysheet is a numismatic pricing authority that has provided wholesale and retail valuation data for rare coins and currency since 1963. It offers over 1 million prices, 7.6 million images, and real-time market data for U.S. and world coins and currency. Positioned as the industry-standard reference, Greysheet serves dealers, collectors, and investors who rely on its data for buying, selling, and valuing numismatic assets.
| Brand Name | Greysheet |
|---|---|
| Domain | greysheet.com |
| Industry | Finance, E-commerce |
| Founded | 1963 |
| Main Competitors | PCGS, NGC (82/100), Numismedia (71/100), Heritage Auctions (73/100), Coin World (82/100) |
Moz Domain Authority 47/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #100,417 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Greysheet is the trusted source for collectible, rare coin and currency pricing since 1963." (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress.
Social footprint: verified profiles on YouTube, Instagram, GitHub; no detected presence on Facebook, X (Twitter), LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Greysheet?", Claude could identify the brand as of September 2026. Greysheet is a long-running publication and pricing authority for coins, currency, and other collectibles, best known for providing wholesale/dealer pricing guides used throughout the numismatic trade. It's published by CDN Publishing (Coin Dealer Newsletter) and is considered a Best known for Being the standard wholesale pricing guide for coin dealers in the US numismatic market.
When asked "Best brands similar to Greysheet?", Claude would recommend Greysheet as of September 2026. If someone asked about trusted coin/currency pricing resources, Greysheet is one of the most established and widely cited names in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Greysheet's main competitors in Finance: NGC (82/100), Numismedia (71/100), Heritage Auctions (73/100), Coin World (82/100).
Sources: Brand Analyzer scan
Greysheet offers wholesale and retail pricing data for rare coins and currency, including over 1 million price listings and 7.6 million images. It also provides real-time market data covering U.S. and world coins and currency values.
Sources: Greysheet official site
Greysheet is a numismatic pricing service that has provided trusted wholesale and retail valuation data for rare coins and currency since 1963. It is widely regarded as an industry-standard pricing authority in the coin and currency collecting community.
Sources: Greysheet official site
Greysheet has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 39, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Greysheet official site
Greysheet compiles and publishes pricing data, market values, and images for rare coins and currency. It provides over 1 million wholesale and retail prices along with 7.6 million images, offering real-time market data used to assess the value of numismatic items.
Sources: Greysheet official site
Greysheet scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Greysheet official site
Greysheet is known for being the long-standing, trusted source of wholesale and retail pricing for rare coins and currency, a reputation built over more than 60 years since its founding in 1963. It is recognized within the numismatic industry as a benchmark pricing reference.
Sources: Greysheet official site
Greysheet can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Greysheet official site
Greysheet is used by coin and currency dealers, collectors, and investors who need reliable pricing and market data to buy, sell, or evaluate numismatic assets.
Sources: Greysheet official site
Greysheet is popular because it offers an extensive and long-established database of coin and currency pricing-over 1 million prices and 7.6 million images-combined with real-time market data. Its decades-long history since 1963 has made it a go-to reference for dealers, collectors, and investors needing reliable valuation information.
Sources: Greysheet official site
Greysheet scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Greysheet has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #100,417 (Tranco), a Moz Domain Authority of 47/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Greysheet from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Greysheet: GreatCollections (77/100), GRAWE Hrvatska d.d. (77/100), Harbr (77/100), Hatton Garden Metals (77/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zoya (81/100).
Category leader: TradingView (97/100).
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