Modern CSR software built for today
Groundswell (groundswell.io) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among SaaS brands, Technology brands, Non-profit brands, in the 76th percentile of 22676 SaaS brands.
Groundswell is a corporate social responsibility (CSR) platform provider based in Washington, D.C., founded in 2009. It offers an all-in-one solution for employee giving, volunteering, and corporate grant-making, positioned as a modern, easier-to-use, faster-to-launch, and more cost-effective alternative to legacy CSR software. The platform targets HR, finance, and IT leaders at companies seeking to manage social impact programs efficiently.
| Brand Name | Groundswell |
|---|---|
| Domain | groundswell.io |
| Industry | SaaS, Technology |
| Founded | 2009 |
| Headquarters | Washington, D.C. |
| Main Competitors | Benevity (84/100), YourCause (85/100), Bright Funds (84/100), Alaya, Submittable (92/100), Deed, CyberGrants (82/100) |
Moz Domain Authority 34/100 vs category average 36 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,589,689 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Groundswell has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Power your social impact with Groundswell, the all-in-one CSR platform that’s easier to use, faster to launch, and more cost-effective than legacy solutions." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Webflow.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Groundswell's main competitors in SaaS: Benevity (84/100), YourCause (85/100), Bright Funds (84/100), Submittable (92/100), CyberGrants (82/100).
Sources: Brand Analyzer scan
Groundswell has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 19, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Groundswell official site
Groundswell was founded in 2009. Groundswell operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Groundswell is headquartered in Washington, D.C.. Groundswell operates in the SaaS category.
Sources: Wikidata
Groundswell offers an all-in-one CSR platform that includes tools for employee giving, employee volunteering programs, and corporate grant-making, delivered through a single software-as-a-service (SaaS) solution designed for corporate social impact management.
Sources: Groundswell official site
Groundswell provides an all-in-one CSR software platform that enables companies to manage employee giving, volunteering programs, and corporate grant-making. It combines these functions into one system intended to replace multiple legacy tools, aiming to be easier to use, faster to deploy, and more cost-effective than older CSR software solutions.
Sources: Groundswell official site
Groundswell scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Groundswell official site
Groundswell is a corporate social responsibility (CSR) platform provider based in Washington, D.C., founded in 2009. It is described in its knowledge-graph listing as a non-profit organization, and it provides SaaS technology that enables companies to manage employee giving, volunteering, and corporate grant-making through a single, all-in-one platform.
Sources: Groundswell official site
Groundswell can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Groundswell official site
Groundswell is known for offering a modern, all-in-one CSR platform that consolidates employee giving, volunteering, and grant-making into a single system, positioned as a faster, easier, and more affordable alternative to legacy CSR software used by corporations.
Sources: Groundswell official site
Groundswell's target audience includes HR, finance, and IT leaders at modern companies who are responsible for managing employee giving, volunteering, and corporate social responsibility programs efficiently.
Sources: Groundswell official site
Groundswell scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Groundswell has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (65/100) and its weakest is trust (19/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,589,689 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 34/100, thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Groundswell: Grip Security (82/100), Great Learning (82/100), Guidebook (82/100), GuidePoint Security (82/100).
A step up - brands to learn from: Zuken (91/100), ZipRecruiter (91/100).
Category leader: Hostinger (97/100).
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