Insuring tomorrow with confidence
Groupama (groupama.es) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, Other brands, in the 47th percentile of 17934 Finance brands.
Groupama is a French insurance group founded in 1900 and headquartered in Paris. Operating on a mutual, member-focused model, it provides insurance, banking, and financial services to individuals, families, farmers, and businesses. Groupama offers protection across life, property, health, and casualty insurance, alongside savings and financial solutions, positioning itself as a trusted partner for safeguarding clients' future.
| Brand Name | Groupama |
|---|---|
| Domain | groupama.es |
| Industry | Finance, Other |
| Founded | 1900 |
| Headquarters | Paris |
| CEO | Thierry Martel |
| Main Competitors | AXA (92/100), Allianz (77/100), Generali (86/100), Crédit Agricole Assurances (85/100), MAIF (89/100), MACIF (77/100), CNP Assurances (83/100), Covéa (MAAF, MMA, GMF) (67/100) |
Moz Domain Authority 30/100 vs category average 39 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Groupama has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Groupama Group - INSURING TOMORROW WITH CONFIDENCE" (Meta description: 7 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Groupama?", Claude could identify the brand as of September 2026. Groupama is a French mutual insurance group that operates internationally, with groupama.es being its Spanish subsidiary offering insurance products like auto, home, health, and life insurance. It's part of the larger Groupama Group, which originated in France and has a strong pr Best known for Being a French mutual insurance group with roots in agricultural insurance, now offering diverse insurance products across Europe.
When asked "Best brands similar to Groupama?", Claude would recommend Groupama as of September 2026. Groupama is a well established insurance provider in Spain and Europe, making it relevant to mention alongside other major insurance brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Groupama's main competitors in Finance: AXA (92/100), Allianz (77/100), Generali (86/100), Crédit Agricole Assurances (85/100), MAIF (89/100).
Sources: Brand Analyzer scan
Groupama is a French insurance group founded in 1900 and headquartered in Paris. It operates as a mutual insurer, offering insurance, banking, and financial services to individuals, families, farmers, and businesses across France and internationally.
Sources: Groupama official site
Groupama has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 23, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Groupama official site
Groupama was founded in 1900. Groupama operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Groupama is headquartered in Paris. Groupama operates in the Finance category.
Sources: Wikidata
Groupama offers insurance, savings, and financial protection solutions for individuals, families, farmers, and businesses. Its services span insurance, banking, and financial services, providing tailored protection across these areas.
Sources: Groupama official site
Groupama provides insurance, savings, and financial protection services. It combines the scale of a global insurance group with a mutual, member-focused approach to deliver tailored coverage for individuals, families, farmers, and businesses, spanning insurance, banking, and financial services.
Sources: Groupama official site
Groupama scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Groupama official site
Groupama can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Groupama official site
Groupama's target audience includes individuals, families, farmers, and businesses seeking comprehensive insurance, savings, and financial protection solutions.
Sources: Groupama official site
Groupama is known for being a long-established French mutual insurance group, founded in 1900, with historical roots in agricultural insurance and a broad presence in insurance, banking, and financial services for individuals, families, farmers, and businesses.
Sources: Groupama official site
Groupama scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Groupama has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (23/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 30/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Groupama from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Groupama: Grip Invest (75/100), Grinnell Mutual (75/100), Grow Credit (75/100), Gryphon (75/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.