Lokale Angebote, große Ersparnisse
Groupon (groupon.at) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Travel & Hospitality brands, Food & Beverage brands, in the 38th percentile of 11859 E-commerce brands.
Groupon is an American worldwide e-commerce marketplace founded in 2008 and headquartered in Chicago, now owned by Pale Fire Capital. It connects consumers with local businesses by offering discounts of up to 70% on restaurants, shopping, travel, and events. Through its website and app, Groupon provides digital vouchers, push notifications, and exclusive deals, positioning itself as a leading platform for local offers aimed at price-conscious consumers seeking savings on everyday and special activities.
| Brand Name | Groupon |
|---|---|
| Domain | groupon.at |
| Industry | E-commerce, Travel & Hospitality |
| Founded | 2008 |
| Headquarters | Chicago |
| Parent Company / Owner | Pale Fire Capital |
| Main Competitors | LivingSocial (88/100), Yelp (90/100), Booking.com (90/100), TripAdvisor (97/100), Amazon Local (92/100), DailyDeal, Wowcher (88/100), Expedia (83/100) |
Moz Domain Authority 31/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Groupon has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Sparen Sie bis zu 70% bei Tausenden lokalen Restaurants, Shopping, Events & mehr. Finden Sie tolle Angebote für die besten Aktivitäten & Unternehmungen. Laden Sie noch heut…" (Meta description: 30 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Groupon?", Claude could identify the brand as of September 2026. Groupon is the Austrian version of the well-known e-commerce deals platform that offers discounted vouchers for local services, restaurants, travel, and goods. It operates on the same business model as the global Groupon site, partnering with local merchants in Austria to offer t Best known for Daily deal vouchers and discount coupons for local businesses and experiences.
When asked "Best brands similar to Groupon?", Claude would recommend Groupon as of September 2026. Groupon is one of the pioneers and most recognizable names in the daily deals and discount voucher space, making it a natural mention for this category.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Groupon's main competitors in E-commerce: LivingSocial (88/100), Yelp (90/100), Booking.com (90/100), TripAdvisor (97/100), Amazon Local (92/100).
Sources: Brand Analyzer scan
Groupon offers deals and discounts on local restaurants, shopping, events, and travel. Its offerings include digital vouchers and coupon codes redeemable at local businesses, accessible through its website and mobile app, which also provides push notifications for exclusive deals.
Sources: Groupon official site
Groupon is an American worldwide e-commerce marketplace founded in 2008 and headquartered in Chicago. It is currently owned by Pale Fire Capital and operates as a platform connecting consumers with discounted local offers on restaurants, shopping, travel, and events.
Sources: Groupon official site
Groupon has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 41, recommendation 34). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Groupon official site
Groupon was founded in 2008. Groupon operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Groupon is headquartered in Chicago. Groupon operates in the E-commerce category.
Sources: Wikidata
Groupon operates an online marketplace that offers consumers discounts of up to 70% on local restaurants, shopping, events, and travel. Through its website and mobile app, it provides digital vouchers, exclusive deals, and push notifications, helping users discover and book local experiences and services at reduced prices.
Sources: Groupon official site
Groupon scores 34/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Groupon official site
Groupon is known for popularizing the daily-deal and discount-voucher model in e-commerce, offering steep discounts-up to 70%-on local restaurants, shopping, activities, and travel experiences through its website and app.
Sources: Groupon official site
Groupon can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Groupon official site
Groupon is used by price-conscious consumers looking for discounts and deals on local restaurants, shopping, leisure activities, and travel. Its target audience includes everyday consumers seeking to save money while discovering local experiences and services.
Sources: Groupon official site
Groupon is owned by or part of Pale Fire Capital. Groupon operates in the E-commerce category.
Sources: Wikidata
Groupon is popular because it gives price-conscious consumers access to significant discounts-up to 70%-on local restaurants, shopping, events, and travel. Its app-based model with push notifications and digital vouchers makes it convenient for users to find and redeem local deals, appealing to those seeking to save money on everyday and special activities.
Sources: Groupon official site
Groupon scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Groupon has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is recommendation likelihood (34/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 31/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Groupon from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Groupon: Greenwell Farms (75/100), GoGoX (75/100), Guidesly (75/100), Gyft (75/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.