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GSF (gsf.fr) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Other brands, Manufacturing brands, in the 77th percentile of 11399 Other brands.
GSF is a French company specializing in cleaning and multiservice solutions, active since 1963. It provides professional cleaning and related support services to businesses and organizations across various sectors, positioning itself as a historic and trusted leader in the French cleaning and multiservices industry. GSF emphasizes quality and reliability, aiming to integrate its services seamlessly into clients' value chains.
| Brand Name | GSF |
|---|---|
| Domain | gsf.fr |
| Industry | Other, Manufacturing |
| Founded | 1963 |
| Headquarters | Laren |
| Main Competitors | Onet (72/100), Atalian (80/100), Samsic (81/100), ISS Facility Services (82/100), Derichebourg (69/100), Nicollin |
Moz Domain Authority 40/100 vs category average 38 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,896,897 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
GSF appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "GSF, acteur propreté et multiservices de référence." (Meta description: 7 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on YouTube, Facebook, LinkedIn, Instagram, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is GSF?", Claude could identify the brand as of September 2026. GSF (Groupe GSF) is a major French facility services company specializing in commercial cleaning, along with security and multi-technical maintenance services for businesses. Best known for Being one of France's largest cleaning and facility services providers.
When asked "Best brands similar to GSF?", Claude would recommend GSF as of September 2026. It's a well-established, large-scale player in the French cleaning and facilities services market, so it's worth mentioning for that specific niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
GSF's main competitors in Other: Onet (72/100), Atalian (80/100), Samsic (81/100), ISS Facility Services (82/100), Derichebourg (69/100).
Sources: Brand Analyzer scan
GSF has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: GSF official site
GSF is headquartered in Laren. GSF operates in the Other category.
Sources: Wikidata
GSF scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: GSF official site
GSF can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: GSF official site
GSF is a French company operating in the cleaning (propreté) and multiservices sector. Founded in 1963, it provides professional cleaning and related support services to businesses and organizations across multiple industries in France.
Sources: GSF official site
GSF delivers essential daily services, primarily professional cleaning and multiservice solutions, designed to integrate into the operational and value chains of its client organizations. It focuses on providing high-quality, reliable service tailored to the specific needs of businesses across various sectors.
Sources: GSF official site
GSF scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
GSF has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,896,897 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify GSF from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to GSF: Gravotech (81/100), Graphic Packaging International (81/100), HACR (81/100), Halo Collar (81/100).
A step up - brands to learn from: ZipRecruiter (91/100), Yr (91/100).
Category leader: Accenture (97/100).
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