Discover the Vibrant Spirit of Gujarat
Gujarat Tourism (gujarattourism.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Travel & Hospitality brands, Government brands, in the 65th percentile of 13506 Travel & Hospitality brands.
Gujarat Tourism is the official tourism portal for the Indian state of Gujarat, operated under the state government. The website provides comprehensive information on tourist destinations, accommodations, travel itineraries, and travel guidelines to help domestic and international visitors plan trips to Gujarat. It serves as an authoritative resource highlighting the state's cultural, historical, and natural attractions, positioning itself as a trustworthy, official source for travel planning in the region.
| Brand Name | Gujarat Tourism |
|---|---|
| Domain | gujarattourism.com |
| Industry | Travel & Hospitality, Government |
| Parent Company / Owner | Government of Gujarat |
| Main Competitors | Incredible India (79/100), Kerala Tourism (81/100), Rajasthan Tourism, Madhya Pradesh Tourism (77/100), Maharashtra Tourism (79/100), Goa Tourism (79/100) |
Moz Domain Authority 52/100 vs category average 44 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #267,646 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Gujarat Tourism has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The official website of Gujarat Tourism, where you can get the details about best places to visit, accommodations, travel guidelines, itineraries and much more." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Gujarat Tourism?", Claude could identify the brand as of October 2026. Gujarat Tourism is the official tourism board of the Indian state of Gujarat, promoting destinations like the Rann of Kutch, Gir National Park (home to Asiatic lions), Somnath and Dwarka temples, and the Statue of Unity. Best known for Its 'Khushboo Gujarat' ad campaigns, often featuring Amitabh Bachchan, and promoting sites like the Rann of Kutch and the Statue of Unity.
When asked "Best brands similar to Gujarat Tourism?", Claude would recommend Gujarat Tourism as of October 2026. It's a well-known state tourism board in India with strong brand recognition and iconic destinations, so it would naturally come up when discussing Indian state tourism boards.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Gujarat Tourism's main competitors in Travel & Hospitality: Incredible India (79/100), Kerala Tourism (81/100), Madhya Pradesh Tourism (77/100), Maharashtra Tourism (79/100), Goa Tourism (79/100).
Sources: Brand Analyzer scan
Gujarat Tourism offers information on tourist destinations, accommodation options, travel itineraries, and travel guidelines. It functions as an online resource for planning trips within Gujarat, covering heritage sites, cultural experiences, and leisure attractions.
Sources: Gujarat Tourism official site
Gujarat Tourism is the official government tourism website for the Indian state of Gujarat. It provides authoritative information on tourist attractions, accommodations, itineraries, and travel guidelines to help visitors plan trips within the state.
Sources: Gujarat Tourism official site
Gujarat Tourism has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 29, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Gujarat Tourism official site
Yes, Gujarat Tourism is trustworthy as it is the official tourism portal operated under the Government of Gujarat, positioning itself as the authoritative and reliable source for travel information about the state.
Sources: Gujarat Tourism official site
Gujarat Tourism promotes Gujarat as a travel destination by publishing information on attractions, accommodations, itineraries, and travel guidelines. It acts as a centralized resource for trip planning, helping both domestic and international tourists discover and navigate the state's cultural, historical, and natural sites.
Sources: Gujarat Tourism official site
Gujarat Tourism scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Gujarat Tourism official site
Gujarat Tourism can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Gujarat Tourism official site
Gujarat Tourism is used by domestic and international travelers seeking cultural, heritage, and leisure tourism experiences in Gujarat, India. This includes individuals and groups planning visits to the state's historical sites, natural attractions, and cultural destinations.
Sources: Gujarat Tourism official site
Gujarat Tourism is known for being the official, government-run source of information on Gujarat's tourist destinations, including its cultural, historical, and natural attractions. It is recognized as a reliable reference point for travel planning in the state.
Sources: Gujarat Tourism official site
Gujarat Tourism scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Gujarat Tourism has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #267,646 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Gujarat Tourism from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Gujarat Tourism: Guinness Storehouse (78/100), GuideGeek (78/100), Coastal Mississippi (78/100), Gun Lake Casino Resort (78/100).
A step up - brands to learn from: Zolo (81/100), Zaui (81/100).
Category leader: Cvent (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.