Gutfried ist gut für mich
Gutfried (gutfried.de) scores 65 out of 100 on Brand Analyzer, placing it in the Developing tier among Food & Beverage brands, in the 11th percentile of 9937 Food & Beverage brands.
Gutfried is a German food brand offering poultry-based products, including turkey and chicken items, as well as vegetarian alternatives, primarily in the deli/cold-cut category. The brand emphasizes quality and variety, providing both meat and vegetarian sausage and cold-cut products, including organic options. Gutfried also shares recipe inspiration for everyday meals. It targets health-conscious consumers and families in Germany seeking reliable, high-quality poultry and vegetarian products for daily consumption.
| Brand Name | Gutfried |
|---|---|
| Domain | gutfried.de |
| Industry | Food & Beverage |
| Main Competitors | Rügenwalder Mühle (70/100), Wiesenhof (58/100), Reinert, Herta (77/100), Meica (71/100), Like Meat (65/100) |
Moz Domain Authority 28/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Entdecken Sie Aktuelles zur Marke „Gutfried“, zu Aktionen und zu unseren Geflügel-, Puten-, Hähnchen- sowie vegetarischen Produkten. Hier finden Sie auch viele leckere Rezepte." (Meta description: 24 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn; no detected presence on Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Gutfried?", Claude could identify the brand as of September 2026. Gutfried is a German brand specializing in poultry-based cold cuts, sausages, and deli meats, sold widely in German supermarkets. It's part of the PHW-Gruppe, the same company behind the Wiesenhof poultry brand. Best known for Poultry-based sausages and cold cuts (Geflügelwurst) as a lighter alternative to traditional pork-based deli meats.
When asked "Best brands similar to Gutfried?", Claude would recommend Gutfried as of September 2026. It's a well-known and widely available German brand for poultry cold cuts, so it would naturally come up when discussing similar meat and sausage brands in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Gutfried's main competitors in Food & Beverage: Rügenwalder Mühle (70/100), Wiesenhof (58/100), Herta (77/100), Meica (71/100), Like Meat (65/100).
Sources: Brand Analyzer scan
Gutfried has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 22, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Gutfried official site
Gutfried scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Gutfried official site
Gutfried can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Gutfried official site
Gutfried offers a range of poultry products including turkey and chicken-based cold cuts and sausages, as well as vegetarian deli alternatives. The product lineup includes organic (Bio) options. The brand also provides recipe suggestions to accompany its product range for everyday cooking.
Sources: Gutfried official site
Gutfried is a German food brand that produces poultry-based cold cuts and sausages, including turkey and chicken products, as well as vegetarian alternatives sold in the chilled section of German supermarkets.
Sources: Gutfried official site
Gutfried manufactures and markets a range of poultry-based deli products-such as turkey, chicken, and other poultry cold cuts-along with vegetarian sausage and cold-cut alternatives. It also provides recipe ideas to help consumers incorporate these products into everyday meals.
Sources: Gutfried official site
Gutfried scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Gutfried has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 28/100 and thin schema.org structured data. In a live check, Claude could already identify Gutfried from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Gutfried: G’s Fresh (65/100), Good Health Snacks (65/100), Häagen-Dazs (65/100), HappyLemon USA (65/100).
A step up - brands to learn from: Ziemann Holvrieka (71/100), Zaxby's (71/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.