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HP (h-p.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Technology brands, E-commerce brands, Manufacturing brands, in the 54th percentile of 41631 Technology brands.
HP is a global technology company, founded in 1971, that designs and sells laptops, desktops, printers, and related supplies. It also develops AI-powered PCs and gaming technology. HP serves consumers, businesses, professionals, gamers, and students, positioning itself as a trusted provider of reliable, innovative computing and printing solutions. The company operates in the technology, e-commerce, and manufacturing sectors, aiming to create technology that improves everyday life.
| Brand Name | HP |
|---|---|
| Domain | h-p.com |
| Industry | Technology, E-commerce |
| Founded | 1971 |
| Main Competitors | Dell (91/100), Lenovo (83/100), Apple (84/100), Asus (80/100), Acer (69/100), Canon (72/100), Epson (84/100), Brother (84/100), Microsoft (83/100), Samsung (80/100) |
Moz Domain Authority 5/100 vs category average 40 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
HP has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Learn about HP printers, laptops, desktops and more at the Official HP® Website" (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on LinkedIn, Facebook, X (Twitter), Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is HP?", Claude could not identify the brand as of September 2026. I don't recognize a company at h-p.com; the well-known HP (Hewlett-Packard) uses hp.com, so this domain appears to be a different or unverified entity, possibly a lookalike or typo domain.
When asked "Best brands similar to HP?", Claude would not surface HP as of September 2026. I can't confirm this is the legitimate HP given the mismatched domain, so I wouldn't recommend it without verifying its identity first.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
HP's main competitors in Technology: Dell (91/100), Lenovo (83/100), Apple (84/100), Asus (80/100), Acer (69/100).
Sources: Brand Analyzer scan
HP has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 18, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: HP official site
HP was founded in 1971. HP operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
HP offers laptops, desktops, printers, and printing supplies, along with AI-powered PC technology and gaming hardware. These products are designed to serve a variety of needs, from everyday computing and productivity to gaming and creative work, catering to consumers, businesses, professionals, and students.
Sources: HP official site
HP scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: HP official site
HP is a global technology company that manufactures and sells computing devices such as laptops and desktops, printers, and related supplies. Founded in 1971, it operates in the technology, e-commerce, and manufacturing sectors, serving a wide range of customers from individual consumers to large businesses. HP is recognized as a major player in the personal computer and printing industries, offering products designed for work, education, gaming, and creative use. The company positions itself as a trusted, innovative provider of reliable technology solutions worldwide.
Sources: HP official site
HP designs, manufactures, and sells personal computing devices including laptops and desktops, printers, and printing supplies. It also develops AI-powered PC technology and gaming hardware. The company caters to consumers, businesses, professionals, students, and gamers by providing tools for productivity, creativity, and entertainment. HP's offerings span both hardware and associated services, supporting everyday computing and printing needs across various user segments.
Sources: HP official site
HP can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: HP official site
HP's products are used by a broad range of customers, including individual consumers, students, professionals, businesses, and gamers. Its offerings-from laptops and desktops to printers and gaming technology-are designed to meet varied needs in both personal and professional computing environments.
Sources: HP official site
HP is known for its wide range of laptops, desktops, and printers, as well as its innovations in AI-powered PCs and gaming technology. It has built a reputation as a reliable provider of computing and printing solutions for both personal and professional use, serving consumers, businesses, students, and gamers globally.
Sources: HP official site
HP scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
HP has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (18/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 5/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (September 2026), Claude could not identify HP from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to HP: Housing.com (78/100), Hourly (78/100), HPI Check (78/100), HRS Heat Exchangers (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zuppler (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.