Din digitale byggepartner, trygt og nemt
Håndværker.dk (haandvaerker.dk) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, Marketing & Advertising brands, Other brands, in the 80th percentile of 14174 Real Estate brands.
Håndværker.dk is a Danish digital platform that connects homeowners with recommended craftsmen for building and renovation projects. It offers up to three free, no-obligation quotes from a network of over 107,780 craftsmen, and provides payment security by releasing payment only after work has been approved. The platform aims to manage the entire building project-from quotes and contracts to documentation and payment-in one place, making the process easier and safer for Danish homeowners.
| Brand Name | Håndværker.dk |
|---|---|
| Domain | haandvaerker.dk |
| Industry | Real Estate, Marketing & Advertising |
| Founded | 1840 |
| Main Competitors | 3byggetilbud.dk (72/100), Tilbudsportalen, HomeAdvisor (80/100), Thumbtack (94/100), Checkatrade (90/100), MyBuilder (89/100) |
Moz Domain Authority 31/100 vs category average 36 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #132,885 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Gør dit byggeprojekt nemt og trygt. Indhent gratis tilbud fra anbefalede håndværkere og betal først, når arbejdet er godkendt. Håndværker.dk - din digitale byggepartner." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), FAQ schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, Vue.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Håndværker.dk?", Claude could not identify the brand as of November 2026. I don't genuinely recognize Håndværker.dk as a specific company, likely because it's a smaller Danish platform (the name translates to 'craftsman' in Danish) with limited presence in my training data.
When asked "Best brands similar to Håndværker.dk?", Claude would not surface Håndværker.dk as of November 2026. I can't confidently recommend a company I don't have verified details about, since doing so risks giving inaccurate information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Håndværker.dk's main competitors in Real Estate: 3byggetilbud.dk (72/100), HomeAdvisor (80/100), Thumbtack (94/100), Checkatrade (90/100), MyBuilder (89/100).
Sources: Brand Analyzer scan
Håndværker.dk has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 41, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Håndværker.dk official site
Håndværker.dk was founded in 1840. Håndværker.dk operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Håndværker.dk offers a service connecting homeowners with craftsmen: it provides up to three free quotes per project, facilitates contracts and documentation for building projects, and offers a secure payment system where funds are released only after the homeowner approves the completed work.
Sources: Håndværker.dk official site
Håndværker.dk helps Danish homeowners find reliable, local craftsmen for building projects. It allows users to request up to three free quotes from a network of over 107,780 recommended craftsmen, and manages the project workflow including contracts, documentation, and secure payment, which is released only after the work has been approved by the homeowner.
Sources: Håndværker.dk official site
Håndværker.dk scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Håndværker.dk official site
Håndværker.dk is a Danish online platform, classified as an organization in the real estate and marketing/advertising space, that connects homeowners with recommended craftsmen for building and renovation projects. It positions itself as a 'digital building partner' that handles the entire process-from obtaining quotes to contracts, documentation, and payment-within a single platform.
Sources: Håndværker.dk official site
Håndværker.dk can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Håndværker.dk official site
Håndværker.dk is used by homeowners in Denmark who are planning a building or renovation project and are looking for reliable, local craftsmen to carry out the work.
Sources: Håndværker.dk official site
Håndværker.dk is known for offering free quotes (up to three per project) from a large network of recommended craftsmen, and for its payment security model in which homeowners pay only after the completed work has been approved.
Sources: Håndværker.dk official site
Håndværker.dk scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Håndværker.dk has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (67/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #132,885 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 31/100 and thin schema.org structured data. In a live check (November 2026), Claude could not identify Håndværker.dk from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.