Uw gemeente, uw zaken geregeld
Gemeente Haarlem (haarlem.nl) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, in the 69th percentile of 15216 Government brands.
Gemeente Haarlem is the municipal government of Haarlem, the capital city of the province of North Holland in the Netherlands, with origins dating back to 1185. Its website serves as a central platform where residents, entrepreneurs, and visitors can access municipal services, including permits, benefits, and reporting tools. As a local government body, it provides official information and facilitates administrative processes for the community it serves.
| Brand Name | Gemeente Haarlem |
|---|---|
| Domain | haarlem.nl |
| Industry | Government |
| Founded | 1185 |
| Headquarters | Haarlem, North Holland, Netherlands |
| Main Competitors | Gemeente Amsterdam (82/100), Gemeente Utrecht (79/100), Gemeente Rotterdam (70/100), Gemeente Den Haag (79/100), Gemeente Leiden (73/100), Gemeente Alkmaar (74/100) |
Moz Domain Authority 53/100 vs category average 47 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #176,197 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Gemeente Haarlem appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Homepage van de gemeente Haarlem" (Meta description: 5 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Drupal.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Gemeente Haarlem?", Claude could identify the brand as of October 2026. Gemeente Haarlem is the municipal government of Haarlem, a city in the Netherlands and capital of the province of North Holland, responsible for local administration, public services, permits, and civic affairs for its residents. Best known for Being the local government body administering the city of Haarlem.
When asked "Best brands similar to Gemeente Haarlem?", Claude would not surface Gemeente Haarlem as of October 2026. It's a municipal government rather than a brand or company someone would compare against other businesses in a 'best of' list.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Gemeente Haarlem's main competitors in Government: Gemeente Amsterdam (82/100), Gemeente Utrecht (79/100), Gemeente Rotterdam (70/100), Gemeente Den Haag (79/100), Gemeente Leiden (73/100).
Sources: Brand Analyzer scan
Gemeente Haarlem is the official municipal government of Haarlem, the capital city of the province of North Holland in the Netherlands. It is a local public administrative body responsible for governing the city and providing municipal services to residents, businesses, and visitors.
Sources: Gemeente Haarlem official site
Gemeente Haarlem has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 29, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Gemeente Haarlem official site
Gemeente Haarlem was founded in 1185. Gemeente Haarlem operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Gemeente Haarlem offers municipal services including permits, financial support and benefits, official reporting and complaint systems, and general civic information. These services allow residents, entrepreneurs, and visitors to handle administrative and governmental matters related to living, working, or visiting the city.
Sources: Gemeente Haarlem official site
Gemeente Haarlem administers local government functions for the city of Haarlem. Through its website, it provides residents, entrepreneurs, and visitors with access to municipal services such as permits, benefits, official reporting, and general information needed to manage civic and administrative matters.
Sources: Gemeente Haarlem official site
Gemeente Haarlem scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Gemeente Haarlem official site
Gemeente Haarlem can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Gemeente Haarlem official site
Gemeente Haarlem is used by residents, entrepreneurs, and visitors of the city of Haarlem who need to access municipal services, apply for permits, request benefits, or obtain official information and support from the local government.
Sources: Gemeente Haarlem official site
Gemeente Haarlem is known for being the municipal authority of Haarlem, the capital of North Holland, and for providing centralized access to local government services such as permits, benefits, and civic information for its community.
Sources: Gemeente Haarlem official site
Gemeente Haarlem scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Gemeente Haarlem has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #176,197 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Gemeente Haarlem from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Gemeente Haarlem: Gymnastics Canada (77/100), Gwinnett County Government (77/100), The Hague Academy of International Law (77/100), Hindustan Aeronautics Limited (77/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.