Alles für Haus & Garten
hagebau (hagebau.de) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 57th percentile of 8490 E-commerce brands.
hagebau is a German retailers cooperative founded in 1964 and headquartered in Soltau, operating in the home improvement and gardening sector. It combines a network of physical Baumarkt (DIY/hardware) stores with an online shop, offering a wide range of products for house and garden. Customers can order conveniently online with fast delivery, purchase on invoice, or pay via PayPal. hagebau targets do-it-yourselfers, homeowners, and garden enthusiasts seeking both in-store and digital access to building and garden supplies.
| Brand Name | hagebau |
|---|---|
| Domain | hagebau.de |
| Industry | E-commerce, Manufacturing |
| Founded | 1964 |
| Headquarters | Soltau |
| Main Competitors | OBI (89/100), Bauhaus (87/100), Hornbach (80/100), toom Baumarkt (76/100), Globus Baumarkt (71/100) |
Moz Domain Authority 55/100 vs category average 44 / leader 96 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #42,086 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
hagebau has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "hagebau.de: Alles für Haus & Garten bequem online bestellen. ✔ Viele Baumarktprodukte im online Hagebaumarkt ✔ Schnelle Lieferung ✔ Kauf auf Rechnung ✔ Paypal möglich" (Meta description: 25 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on LinkedIn, Instagram, GitHub; no detected presence on X (Twitter), Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is hagebau?", Claude could identify the brand as of September 2026. Hagebau is a German cooperative of independent home improvement and DIY retailers, operating hardware and garden stores (hagebaumarkt) across Germany and parts of Europe, alongside an e-commerce platform at hagebau.de selling building materials, tools, garden supplies and home im Best known for Being a major German DIY and home improvement retail cooperative with hagebaumarkt stores.
When asked "Best brands similar to hagebau?", Claude would recommend hagebau as of September 2026. It's one of the well known DIY and home improvement retailers in Germany, comparable to competitors like OBI or Bauhaus, so it fits naturally in that conversation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
hagebau's main competitors in E-commerce: OBI (89/100), Bauhaus (87/100), Hornbach (80/100), toom Baumarkt (76/100), Globus Baumarkt (71/100).
Sources: Brand Analyzer scan
hagebau has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 55, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: hagebau official site
hagebau was founded in 1964. hagebau operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
hagebau is headquartered in Soltau. hagebau operates in the E-commerce category.
Sources: Wikidata
hagebau offers a wide selection of Baumarkt (hardware/DIY store) products along with house and garden goods, available for purchase both online and in physical stores, with fast delivery and payment options including invoice and PayPal.
Sources: hagebau official site
hagebau scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: hagebau official site
hagebau is a German retailers cooperative founded in 1964, headquartered in Soltau, that operates in the home improvement (Baumarkt), house, and garden products sector, combining physical stores with an online shop.
Sources: hagebau official site
hagebau sells a broad range of Baumarkt, house, and garden products both online and in physical stores, offering services such as fast delivery, purchase on invoice, and payment via PayPal to make shopping for home improvement goods convenient.
Sources: hagebau official site
hagebau can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: hagebau official site
hagebau is used by do-it-yourselfers (Heimwerker), homeowners, and garden enthusiasts who want to purchase home improvement and gardening products conveniently, either online or in-store.
Sources: hagebau official site
hagebau is known for being a long-established German retailers cooperative in the DIY/home-improvement (Baumarkt) sector, offering a wide product range for house and garden through both brick-and-mortar stores and an online shop.
Sources: hagebau official site
hagebau scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
hagebau has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (67/100) and its weakest is trust (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #42,086 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify hagebau from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to hagebau: Guitar Center (79/100), Green Apple Books (79/100), Hamilton Marine (79/100), hellotax (79/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.