Affordable, Fresh Conveyor Belt Sushi
はま寿司 (Hama-Sushi) (hama-sushi.co.jp) scores 47 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Food & Beverage brands, in the 1st percentile of 11333 Food & Beverage brands.
Hama-Sushi is a Japanese chain of conveyor belt sushi (kaiten-zushi) restaurants, founded in 2002 and headquartered in Kōnan, Japan. It operates under parent company Zensho Holdings. The brand offers fresh, affordable sushi and related menu items through its restaurant locations, with additional services such as WEB ordering, delivery, and an online store. Hama-Sushi targets families and casual diners seeking value-priced, convenient dining experiences across Japan.
| Brand Name | はま寿司 (Hama-Sushi) |
|---|---|
| Domain | hama-sushi.co.jp |
| Industry | Food & Beverage |
| Founded | 2002 |
| Headquarters | Kōnan |
| Parent Company / Owner | Zensho Holdings |
| Main Competitors | Sushiro (65/100), Kura Sushi, Kappa Sushi (64/100), Uobei |
Moz Domain Authority 42/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #22,059 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "CMギャラリー CM はま寿司の中とろ100円と大漁！旨ねた祭り 声優切り替え もぐもぐすいぞくかん シニアパス WEB注文 ロゴシール カナヘイ 10時開店 デリバリー ネットストア 新コーヒー フェアトレード" (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is はま寿司 (Hama-Sushi)?", Claude could identify the brand as of October 2026. Hama-Sushi is one of Japan's largest conveyor belt sushi (kaiten-zushi) chains, operated by Zensho Holdings, known for offering very affordable sushi plates often starting around 110 yen each. Best known for Being one of Japan's biggest budget-friendly kaiten-zushi (conveyor belt sushi) chains.
When asked "Best brands similar to はま寿司 (Hama-Sushi)?", Claude would recommend はま寿司 (Hama-Sushi) as of October 2026. It's a major, widely recognized player in Japan's affordable sushi chain market, so it would naturally come up alongside competitors like Sushiro and Kura Sushi.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
はま寿司 (Hama-Sushi)'s main competitors in Food & Beverage: Sushiro (65/100), Kappa Sushi (64/100).
Sources: Brand Analyzer scan
Hama-Sushi is a Japanese chain of conveyor belt sushi (kaiten-zushi) restaurants founded in 2002, headquartered in Kōnan, Japan, and operated as part of Zensho Holdings.
Sources: はま寿司 (Hama-Sushi) official site
はま寿司 (Hama-Sushi) has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 19, recommendation 33). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: はま寿司 (Hama-Sushi) official site
はま寿司 (Hama-Sushi) was founded in 2002. はま寿司 (Hama-Sushi) operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
はま寿司 (Hama-Sushi) is headquartered in Kōnan. はま寿司 (Hama-Sushi) operates in the Food & Beverage category.
Sources: Wikidata
Hama-Sushi offers conveyor belt sushi dishes, seasonal and promotional menu items, and various convenience services including WEB ordering, delivery, and an online store.
Sources: はま寿司 (Hama-Sushi) official site
Hama-Sushi operates a nationwide chain of conveyor belt sushi restaurants in Japan, serving fresh sushi and related dishes at affordable prices. It also provides WEB ordering, delivery, and an online store for added customer convenience.
Sources: はま寿司 (Hama-Sushi) official site
はま寿司 (Hama-Sushi) scores 33/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: はま寿司 (Hama-Sushi) official site
はま寿司 (Hama-Sushi) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: はま寿司 (Hama-Sushi) official site
Hama-Sushi is known for offering fresh, high-quality sushi at budget-friendly prices through its conveyor belt restaurant format, as well as seasonal promotions and value campaigns such as discounted menu items.
Sources: はま寿司 (Hama-Sushi) official site
はま寿司 (Hama-Sushi) is owned by or part of Zensho Holdings. はま寿司 (Hama-Sushi) operates in the Food & Beverage category.
Sources: Wikidata
Hama-Sushi primarily serves families, casual diners, and sushi lovers in Japan who seek affordable, convenient, and fresh dining options.
Sources: はま寿司 (Hama-Sushi) official site
Hama-Sushi is popular for its combination of affordability and freshness, along with convenient services like WEB ordering and delivery. Its family-friendly, accessible dining format and seasonal promotional campaigns also contribute to its appeal among casual diners in Japan.
Sources: はま寿司 (Hama-Sushi) official site
はま寿司 (Hama-Sushi) scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
はま寿司 (Hama-Sushi) has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (33/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #22,059 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify はま寿司 (Hama-Sushi) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to はま寿司 (Hama-Sushi): First Kitchen (47/100), ChangoMás (47/100), Hama Sushi (47/100), Instituto de Desenvolvimento Rural do Paraná (IDR-Paraná) (47/100).
A step up - brands to learn from: Kmetija Kocjančič Zanut (56/100), Winston Industries (56/100).
Category leader: Target (97/100).
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