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Hampton Farms (hamptonfarms.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Manufacturing brands, in the 59th percentile of 11607 Food & Beverage brands.
Hampton Farms is a US-based company described as the leading roaster of in-shell peanuts in the country. It produces and sells peanuts, gourmet nuts, peanut butter, and bulk nut products for both retail consumers and businesses. The company positions itself as a trusted provider of quality, freshly roasted nut products, serving the broader Food & Beverage and Manufacturing sectors.
| Brand Name | Hampton Farms |
|---|---|
| Domain | hamptonfarms.com |
| Industry | Food & Beverage, Manufacturing |
| Main Competitors | Planters (89/100), Blue Diamond Growers (84/100), Golden Peanut and Tree Nuts, Wonderful Pistachios & Almonds (77/100), Jif (J.M. Smucker) (82/100), Kirkland Signature (Costco) (82/100) |
Moz Domain Authority 38/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,992,218 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "As the leading roaster of in-shell peanuts in the US, Hampton Farms is your source for peanuts, gourmet nuts, peanut butter, and bulk nut products." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Hampton Farms?", Claude could identify the brand as of October 2026. Hampton Farms is a peanut company based in North Carolina, known as one of the largest peanut shellers in the US, producing in-shell peanuts, shelled peanuts, and peanut butter for retail and foodservice. Best known for In-shell roasted peanuts commonly sold at ballparks and bars.
When asked "Best brands similar to Hampton Farms?", Claude would recommend Hampton Farms as of October 2026. It's a major, well-established name in the peanut snack category, so it would naturally come up alongside other peanut and nut brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hampton Farms's main competitors in Food & Beverage: Planters (89/100), Blue Diamond Growers (84/100), Wonderful Pistachios & Almonds (77/100), Jif (J.M. Smucker) (82/100), Kirkland Signature (Costco) (82/100).
Sources: Brand Analyzer scan
Hampton Farms offers in-shell peanuts, gourmet nuts, peanut butter, and bulk nut products. These are marketed to both individual consumers for snacking and retailers seeking nut products for resale.
Sources: Hampton Farms official site
Hampton Farms has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 60, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hampton Farms official site
Hampton Farms scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Hampton Farms official site
Hampton Farms is a US-based food company and the leading roaster of in-shell peanuts in the country. It produces and markets peanuts, gourmet nuts, peanut butter, and bulk nut products for both individual consumers and retail businesses.
Sources: Hampton Farms official site
Hampton Farms roasts and sells in-shell peanuts, gourmet nuts, peanut butter, and bulk nut products. It supplies these items to consumers for snacking and to retailers for resale, operating within the food and beverage manufacturing industry.
Sources: Hampton Farms official site
Hampton Farms can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hampton Farms official site
Hampton Farms is known for being the leading roaster of in-shell peanuts in the United States, offering a wide range of nut-based products including gourmet nuts and peanut butter for both retail and bulk markets.
Sources: Hampton Farms official site
Hampton Farms products are used by consumers seeking snack options like peanuts and gourmet nuts, as well as retailers and businesses that purchase nut products in bulk for resale.
Sources: Hampton Farms official site
Hampton Farms scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hampton Farms has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (67/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,992,218 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 38/100. In a live check, Claude could already identify Hampton Farms from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hampton Farms: Half Acre Beer (77/100), HACCP Mentor (77/100), Hard Rock Hotel & Casino Atlantic City (77/100), Harlem Shake (77/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.