The trusted UK restaurant guide
Harden's (hardens.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, Media & Entertainment brands, Travel & Hospitality brands, in the 86th percentile of 12479 Food & Beverage brands.
Harden's is a long-established independent restaurant guide covering London and the UK, founded in 1975. It publishes reviews of around 3,000 notable restaurants, offers a reservation service, and runs an annual diner survey. The brand distinguishes itself from sponsored or paid-placement guides by emphasizing independence, and it also operates a Platinum membership club offering dining benefits and savings for frequent diners.
| Brand Name | Harden's |
|---|---|
| Domain | hardens.com |
| Industry | Food & Beverage, Media & Entertainment |
| Founded | 1975 |
| Main Competitors | Michelin Guide, The Good Food Guide (78/100), SquareMeal (85/100), TripAdvisor (97/100), OpenTable (89/100), Time Out (96/100), Zagat |
Ranked #652,890 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Harden's has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Read independent restaurant reviews, make reservations, and contribute to our survey. Hardens is a long established restaurant guide for London and the UK." (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Apache, WordPress.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Harden's?", Claude could identify the brand as of October 2026. Harden's is a long-running UK restaurant guide, originally published as an annual print guide and now primarily online, that compiles reviews and ratings of restaurants based largely on surveys of regular diners rather than professional critics alone. Best known for its independent UK restaurant guide based on aggregated diner reviews and ratings.
When asked "Best brands similar to Harden's?", Claude would recommend Harden's as of October 2026. It's a recognized and respected name in UK restaurant guides, so it's worth mentioning alongside similar review platforms like Michelin or Zagat.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Harden's's main competitors in Food & Beverage: The Good Food Guide (78/100), SquareMeal (85/100), TripAdvisor (97/100), OpenTable (89/100), Time Out (96/100).
Sources: Brand Analyzer scan
Harden's offers independent restaurant reviews covering about 3,000 UK restaurants, an online reservation system, an annual diner survey that diners can contribute to, and a Platinum membership club providing exclusive dining benefits and savings.
Sources: Harden's official site
Harden's is a long-established independent restaurant guide for London and the UK, founded in 1975. It provides reviews of notable restaurants, facilitates reservations, and conducts an annual diner survey to compile its recommendations.
Sources: Harden's official site
Harden's has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 4, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Harden's official site
Harden's was founded in 1975. Harden's operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Harden's reviews and curates information on approximately 3,000 notable UK restaurants, allows users to make reservations through its site, and collects diner feedback via an annual survey. It also offers a Platinum membership club providing exclusive dining benefits and savings.
Sources: Harden's official site
Harden's scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Harden's official site
Harden's can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Harden's official site
Harden's is known for being a long-established, independent UK restaurant guide that relies on diner surveys and independent reviews rather than paid or sponsored listings, distinguishing it from many other restaurant review platforms.
Sources: Harden's official site
Harden's is used by food enthusiasts, frequent diners, and discerning consumers in London and across the UK who are seeking reliable, independent restaurant recommendations and reservation options.
Sources: Harden's official site
Harden's scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Harden's has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #652,890 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Harden's from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Harden's: Brouwerij De Halve Maan (82/100), Gulfood (82/100), Harvesters (82/100), Hatco (82/100).
A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).
Category leader: Target (97/100).
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