New Energy-Efficient Homes in Northern Utah
UpDwell (haskellhomes.com) earns a Brand Analyzer score of 65 out of 100, placing it in the Developing tier among Real Estate brands. Among 1031 Real Estate brands analyzed, UpDwell ranks in the 43rd percentile (category average 66, leader 94). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 88/100, Digital Presence 65/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 60/100, AI Discoverability 85/100, Brand Authority 13/100.
UpDwell, accessible at haskellhomes.com, is a Northern Utah home builder active since 2012. The company constructs modern, energy-efficient homes designed to reduce utility costs. UpDwell operates model homes in Layton, Tooele, and Grantsville, Utah. Its stated mission is building homes people love to live in, with a focus on contemporary floor plans and durable construction intended to serve residents long-term.
| Brand Name | UpDwell |
|---|---|
| Domain | haskellhomes.com |
| Industry | Real Estate |
| Founded | 2012 |
| Main Competitors | Richmond American Homes, Ivory Homes, Woodside Homes, DR Horton (67/100), Lennar (79/100) |
Moz Domain Authority 14/100 vs category average 28 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,507,847 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Modern floor plans, lower utility bills, built UP for life. Tour UpDwell model homes in Layton, Tooele & Grantsville." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram; no detected presence on Facebook, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
UpDwell scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
UpDwell has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #4,507,847 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 14/100.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
UpDwell's main competitors include Richmond American Homes, Ivory Homes, Woodside Homes, DR Horton (67/100), Lennar (79/100). These companies compete in the Real Estate space for similar customers, offering comparable products or services.
Sources: UpDwell official site
UpDwell and Lennar are competitors in Real Estate. Brand Analyzer scores UpDwell at 65/100 and Lennar at 79/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: UpDwell official site
Popular alternatives to UpDwell include Richmond American Homes, Ivory Homes, Woodside Homes, DR Horton (67/100), Lennar (79/100). Each is an established option in the Real Estate space; the best fit depends on your specific needs, budget, and required features.
Sources: UpDwell official site
UpDwell has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 28, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: UpDwell official site
UpDwell is a residential home builder based in Northern Utah, operating under haskellhomes.com. Positioned as a premium builder, UpDwell has been constructing homes since 2012. The brand focuses on modern floor plans and energy-efficient construction, with model homes available for touring in Layton, Tooele, and Grantsville, Utah. Its mission is described as building homes people love to live in.
Sources: UpDwell official site
UpDwell offers newly constructed residential homes featuring modern floor plans and energy-efficient designs aimed at reducing utility costs. The company provides model homes available for touring in Layton, Tooele, and Grantsville, Utah, allowing potential buyers to view construction quality and layout options firsthand. The homes are described as built to last for life.
Sources: UpDwell official site
UpDwell builds new residential homes in Northern Utah communities, specifically Layton, Tooele, and Grantsville. The company designs and constructs modern floor plans with energy-efficient features intended to lower homeowners' utility bills. UpDwell offers prospective buyers the opportunity to tour model homes in these locations to evaluate its construction and design offerings firsthand.
Sources: UpDwell official site
UpDwell scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: UpDwell official site
UpDwell can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: UpDwell official site
UpDwell is known for building modern, energy-efficient homes in Northern Utah. The brand emphasizes lower utility bills through energy-conscious construction and design, alongside contemporary floor plans built for durability. Operating since 2012, it is positioned as a premium home builder serving communities including Layton, Tooele, and Grantsville.
Sources: UpDwell official site
UpDwell's target audience is homebuyers in Northern Utah who are seeking energy-efficient, modern, and durable new homes. This includes individuals and families looking to purchase newly constructed residences in communities such as Layton, Tooele, and Grantsville, Utah, who prioritize lower utility bills and contemporary floor plan designs.
Sources: UpDwell official site
Ranked closest to UpDwell: Gridium (65/100), Ektoras Nikolakis Photography (65/100), Heart Of America Group (65/100), HomeBinder (65/100).
A step up - brands to learn from: WLTH (71/100), Vend Park (71/100).
Category leader: Redfin (94/100).