Haunted Places Brand Score: 74/100 - Brand-Ready tier

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Haunted Places (hauntedplaces.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Travel & Hospitality brands, Media & Entertainment brands, in the 44th percentile of 15102 Travel & Hospitality brands.

AI Snapshot

HauntedPlaces.org is an online database cataloging more than 7,000 reportedly haunted locations across the United States and around the world. The site provides maps, photos, GPS coordinates, and first-hand ghost stories for each location, allowing users to search and explore sites tied to local legends and paranormal history. It serves paranormal enthusiasts, ghost hunters, and travelers interested in unique, spooky destinations. The platform is also associated with a podcast format for sharing haunted location content.

Key facts about Haunted Places
Brand NameHaunted Places
Domainhauntedplaces.org
IndustryTravel & Hospitality, Media & Entertainment
Main CompetitorsAtlas Obscura (89/100), Ghost City Tours (76/100), TripAdvisor (97/100), Roadside America (82/100), Ghosts of America (58/100)

Evidence

Ranked #549,249 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

Haunted Places appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.

The homepage meta description reads "HauntedPlaces.org features more than 7,000 of the creepiest, most ghost-filled haunted places in the United States and around the world, with maps, photos, GPS coordinates and firs…" (Meta description: 29 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: WordPress, Ghost.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Haunted Places?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Haunted Places?", Claude could identify the brand as of October 2026. Haunted Places (hauntedplaces.org) is an online directory and database of reportedly haunted locations across the United States and beyond, featuring user-submitted stories, ghost sightings, and descriptions of allegedly paranormal sites. Best known for a crowd-sourced database of haunted locations and ghost stories searchable by state and city.

When asked "Best brands similar to Haunted Places?", Claude would recommend Haunted Places as of October 2026. It's a well-known niche resource for people interested in ghost tourism or researching local haunted spots, making it relevant for travel enthusiasts into paranormal or offbeat destinations.

People Also Ask About Haunted Places

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Haunted Places's main competitors?

Haunted Places's main competitors in Travel & Hospitality: Atlas Obscura (89/100), Ghost City Tours (76/100), TripAdvisor (97/100), Roadside America (82/100), Ghosts of America (58/100).

Sources: Brand Analyzer scan

Does ChatGPT recommend Haunted Places?

Haunted Places scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Haunted Places official site

What products or services does Haunted Places offer?

HauntedPlaces.org offers a searchable online database of haunted locations featuring maps, photos, GPS coordinates, and first-hand ghost stories. The site also has an associated podcast format for presenting content about haunted places.

Sources: Haunted Places official site

What is Haunted Places?

HauntedPlaces.org is an online database and resource website that catalogs more than 7,000 reportedly haunted locations in the United States and internationally. It includes maps, photos, GPS coordinates, and first-hand ghost stories for each listed site, and is also associated with a podcast format.

Sources: Haunted Places official site

What does Haunted Places do?

HauntedPlaces.org compiles and organizes information on haunted locations worldwide, providing users with searchable listings that include maps, photos, GPS coordinates, and first-hand ghost stories, enabling visitors to discover and explore sites associated with paranormal activity and local legends.

Sources: Haunted Places official site

How can Haunted Places improve its AI discoverability?

Haunted Places can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Haunted Places official site

What is Haunted Places known for?

HauntedPlaces.org is known for maintaining a large, searchable database of over 7,000 haunted locations, complete with detailed information such as GPS coordinates, photos, and first-hand ghost stories, making it a reference point for those interested in paranormal tourism and local ghost legends.

Sources: Haunted Places official site

Who uses Haunted Places?

HauntedPlaces.org is used by paranormal enthusiasts, ghost hunters, travelers seeking unique or unusual experiences, and individuals curious about local haunted history and legends.

Sources: Haunted Places official site

Recommendations

AI visibility

Haunted Places scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Haunted Places has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #549,249 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Haunted Places from memory (October 2026) - a sign these signals are paying off.

Visibility - 36/100

Trust - 15/100

Recommendation likelihood - 48/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Haunted Places: Haunted History Tours (74/100), Harry Reid International Airport (74/100), Havila Voyages (74/100), Hawks Cay Resort (74/100).

A step up - brands to learn from: Zolo (81/100), Zaui (81/100).

Category leader: Cvent (97/100).

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