London Shirtmakers Since 1913
Hawes & Curtis (hawesandcurtis.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, E-commerce brands, in the 40th percentile of 8031 Fashion & Apparel brands.
Hawes & Curtis is a British shirtmaker and formalwear brand founded in 1913 and based on Jermyn Street, London. The company offers shirts and formal clothing for men and women, combining traditional London tailoring heritage with contemporary design. Positioned as an accessible-luxury brand, it caters to professionals seeking classic, quality business and formal attire rooted in British craftsmanship traditions.
| Brand Name | Hawes & Curtis |
|---|---|
| Domain | hawesandcurtis.com |
| Industry | Fashion & Apparel, E-commerce |
| Founded | 1913 |
| Headquarters | London |
| Main Competitors | Charles Tyrwhitt (82/100), T.M.Lewin (84/100), Turnbull & Asser (77/100), Thomas Pink (87/100), Ted Baker (78/100), Brooks Brothers (86/100), Marks & Spencer (92/100) |
Moz Domain Authority 49/100 vs category average 44 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #429,131 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Established in 1913 in London" (Meta description: 5 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET, Ghost, Angular.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Hawes & Curtis?", Claude could identify the brand as of October 2026. Hawes & Curtis is a British menswear and womenswear brand founded in 1913 on Jermyn Street in London, known for classic shirts, suits, and formalwear with a traditional English tailoring heritage. Best known for Jermyn Street shirtmaker known for classic fitted and slim-fit dress shirts.
When asked "Best brands similar to Hawes & Curtis?", Claude would recommend Hawes & Curtis as of October 2026. It's a well-known, long-established British shirtmaker that's a natural mention alongside brands like Charles Tyrwhitt or TM Lewin for classic formal menswear.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hawes & Curtis's main competitors in Fashion & Apparel: Charles Tyrwhitt (82/100), T.M.Lewin (84/100), Turnbull & Asser (77/100), Thomas Pink (87/100), Ted Baker (78/100).
Sources: Brand Analyzer scan
Hawes & Curtis has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 43, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hawes & Curtis official site
Hawes & Curtis was founded in 1913. Hawes & Curtis operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Hawes & Curtis is headquartered in London. Hawes & Curtis operates in the Fashion & Apparel category.
Sources: Wikidata
Hawes & Curtis scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Hawes & Curtis official site
Hawes & Curtis is a British shirtmaker and formalwear brand established in 1913, based on Jermyn Street, London. It is known for producing shirts and formal clothing for men and women that blend traditional British tailoring heritage with modern design, positioned as an accessible-luxury option within the formalwear market.
Sources: Hawes & Curtis official site
Hawes & Curtis designs, manufactures, and sells formalwear and shirts for men and women. The company operates as an e-commerce and retail business, offering business attire rooted in British tailoring tradition, combining heritage craftsmanship with contemporary styling at accessible price points compared to bespoke Savile Row tailoring.
Sources: Hawes & Curtis official site
Hawes & Curtis can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hawes & Curtis official site
Hawes & Curtis offers formalwear and shirts for both men and women, rooted in British tailoring tradition. Products include business attire designed to reflect classic, quality craftsmanship combined with contemporary styling, sold through its e-commerce platform and retail presence.
Sources: Hawes & Curtis official site
Hawes & Curtis is known for being a heritage British shirtmaker founded in 1913 on Jermyn Street, London-a street historically associated with high-quality shirtmaking and menswear. The brand is recognized for combining over a century of London tailoring expertise with modern design, offering premium shirts and formalwear at more accessible prices than traditional bespoke tailors.
Sources: Hawes & Curtis official site
Hawes & Curtis is used by men and women seeking classic, quality formal and business attire with a British heritage touch. Its target audience includes discerning professionals who value traditional tailoring craftsmanship combined with contemporary style, typically for workplace or formal occasions.
Sources: Hawes & Curtis official site
Hawes & Curtis scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hawes & Curtis has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #429,131 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Hawes & Curtis from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hawes & Curtis: Harry Winston (76/100), Hanes (76/100), HCP Packaging (76/100), Here Design (76/100).
A step up - brands to learn from: Zucchetti (81/100), Zizzi (81/100).
Category leader: Complex (97/100).
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