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Hays (hays.nl) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Other brands, SaaS brands, in the 85th percentile of 37644 Other brands.
Hays (hays.nl) is the Dutch arm of recruitment company Hays, helping people in the Netherlands find permanent, temporary, and contracting jobs. It connects job seekers with employers through local Dutch recruiters who provide personalized guidance throughout the career journey. Hays positions itself as a trusted recruitment partner, supporting both candidates seeking new roles and employers searching for talent across various stages of the hiring and career development process.
| Brand Name | Hays |
|---|---|
| Domain | hays.nl |
| Industry | Other, SaaS |
| Main Competitors | Randstad (84/100), Adecco (83/100), Manpower (86/100), Michael Page (83/100), Robert Half, Unique (81/100), YER |
Moz Domain Authority 37/100 vs category average 37 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,103,213 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Hays appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Ben je op zoek naar een nieuwe baan in Nederland? Bij Hays vind je vacatures voor vaste, tijdelijke en contracting banen. Onze Nederlandse recruiters staan voor je klaar om je te o…" (Meta description: 36 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, React.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Hays?", Claude could identify the brand as of October 2026. Hays is a global recruitment and staffing company, originally UK-based, that operates in the Netherlands as Hays.nl, matching professionals with jobs across sectors like IT, finance, engineering, and construction. Best known for Being one of the world's largest specialist recruitment agencies.
When asked "Best brands similar to Hays?", Claude would recommend Hays as of October 2026. Hays is a well-established, widely recognized name in recruitment and staffing, so it's a natural mention alongside similar agencies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hays's main competitors in Other: Randstad (84/100), Adecco (83/100), Manpower (86/100), Michael Page (83/100), Unique (81/100).
Sources: Brand Analyzer scan
Hays offers recruitment services in the Netherlands, including vacancies for permanent (vaste), temporary (tijdelijke), and contracting jobs. It provides personalized support from local Dutch recruiters to help job seekers navigate their next career step and assists employers in finding talent.
Sources: Hays official site
Hays has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 19, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hays official site
Hays helps people in the Netherlands find jobs by offering vacancies for permanent, temporary, and contracting roles. It supports candidates throughout their career journey and assists employers in finding suitable talent through local Dutch recruiters who provide personalized guidance.
Sources: Hays official site
Hays scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Hays official site
Hays (hays.nl) is the Dutch division of the recruitment company Hays, specializing in connecting job seekers with employers in the Netherlands for permanent, temporary, and contracting positions.
Sources: Hays official site
Hays can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hays official site
Hays is used by job seekers in the Netherlands looking for permanent, temporary, or contract positions, as well as employers seeking to find and hire talent.
Sources: Hays official site
Hays is known for connecting job seekers with employers in the Netherlands through personalized recruitment services, offering access to permanent, temporary, and contracting job opportunities via local recruiters.
Sources: Hays official site
Hays scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hays has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,103,213 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Hays from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hays: Hawkins (81/100), Hartford Business Journal (81/100), HawkEye 360 (81/100), Head-Fi.org (81/100).
A step up - brands to learn from: ZipRecruiter (91/100), Yr (91/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.