Working for your tomorrow
Hays (hays.se) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Other brands, Technology brands, Healthcare brands, in the 89th percentile of 43740 Other brands.
Hays (hays.se) is a staffing and recruitment company operating in Sweden, offering solutions for both job seekers and employers. The company specializes in four business areas: Tech, Life Science, Finance & Economics, and HR & Procurement. Hays provides advice, insights, and expertise related to the labor market to help clients and candidates make informed career and hiring decisions. It positions itself as a partner that supports long-term career and organizational success rather than simply matching candidates to open positions.
| Brand Name | Hays |
|---|---|
| Domain | hays.se |
| Industry | Other, Technology |
| Main Competitors | Randstad (82/100), Adecco (86/100), ManpowerGroup (88/100), Academic Work (78/100), Michael Page (80/100), Robert Half (91/100), Poolia (71/100) |
Moz Domain Authority 30/100 vs category average 36 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Hays appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Hays erbjuder ett brett utbud av bemannings- och rekryteringslösningar, oavsett om du letar efter nästa steg i din karriär eller om du söker medarbetare. Genom att dela råd, insikt…" (Meta description: 62 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, React.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Hays?", Claude could identify the brand as of October 2026. Hays is a global recruitment and staffing company, with hays.se being its Swedish branch, specializing in matching skilled professionals with employers across industries like IT, finance, engineering, and life sciences. Best known for Professional recruitment and staffing services, particularly for specialist and white-collar roles.
When asked "Best brands similar to Hays?", Claude would recommend Hays as of October 2026. Hays is one of the largest and most established recruitment firms globally, so it's a natural mention alongside other major staffing agencies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hays's main competitors in Other: Randstad (82/100), Adecco (86/100), ManpowerGroup (88/100), Academic Work (78/100), Michael Page (80/100).
Sources: Brand Analyzer scan
Hays has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 22, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hays official site
Hays offers staffing and recruitment services, including matching job seekers with employment opportunities and helping organizations find skilled employees. Its services span four specialized business areas: Tech, Life Science, Finance & Economics, and HR & Procurement, supplemented by advice and insights on labor market trends.
Sources: Hays official site
Hays scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Hays official site
Hays provides staffing and recruitment solutions for both individuals seeking career opportunities and organizations seeking employees. It operates across four main business areas: Tech, Life Science, Finance & Economics, and HR & Procurement, offering advice and market insights to support hiring and career decisions.
Sources: Hays official site
Hays can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hays official site
Hays is used by job seekers looking for their next career step and by organizations seeking to hire skilled employees, particularly within the Tech, Life Science, Finance & Economics, and HR & Procurement sectors.
Sources: Hays official site
Hays is a staffing and recruitment company that operates in Sweden under the domain hays.se. It connects job seekers with employers and provides specialized recruitment services across several industry sectors.
Sources: Hays official site
Hays is known for its recruitment and staffing expertise across specialized sectors including Tech, Life Science, Finance & Economics, and HR & Procurement, combining talent matching with labor market insights and advice.
Sources: Hays official site
Hays scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hays has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 30/100 and thin schema.org structured data. In a live check, Claude could already identify Hays from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hays: Haws (82/100), Hawkins (82/100), Poly Haven (82/100), HelloTech (82/100).
A step up - brands to learn from: ZipRecruiter (91/100), Yr (91/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.