Free, reliable DNS hosting service
Hurricane Electric Hosted DNS (he.net) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Technology brands, Telecommunications brands, SaaS brands, in the 31st percentile of 22018 Technology brands.
Hurricane Electric Hosted DNS, provided by Hurricane Electric (he.net), is a free DNS hosting service supporting both IPv4 and IPv6 networks. Operated by a global telecommunications provider founded in 1994 and headquartered in Fremont, California, the service targets network administrators and IT professionals who need reliable, feature-rich DNS management, including smart reverse zones and support for multiple domains, without cost.
| Brand Name | Hurricane Electric Hosted DNS |
|---|---|
| Domain | he.net |
| Industry | Technology, Telecommunications |
| Founded | 1994 |
| Headquarters | Fremont |
| Main Competitors | Cloudflare (84/100), Amazon Route 53, Google Cloud DNS, NS1 (81/100), DNS Made Easy (85/100), No-IP (90/100), Afraid.org FreeDNS |
Moz Domain Authority 79/100 vs category average 39 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Hurricane Electric Hosted DNS has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To provide free, reliable, and feature-rich DNS hosting for both IPv4 and IPv6 networks." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Hurricane Electric Hosted DNS?", Claude could identify the brand as of August 2026. Hurricane Electric Hosted DNS is a free DNS hosting service offered by Hurricane Electric, the large Internet backbone and IPv6 connectivity provider, letting users manage up to a certain number of domains with a slave/secondary DNS setup via he.net. Best known for Free, reliable DNS hosting with easy-to-use web interface, often used as a secondary DNS provider alongside another primary nameserver.
When asked "Best brands similar to Hurricane Electric Hosted DNS?", Claude would recommend Hurricane Electric Hosted DNS as of August 2026. It's a well-known, trusted free DNS option among network engineers and hobbyists, so I'd mention it when someone asks for solid DNS hosting alternatives.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hurricane Electric Hosted DNS's main competitors in Technology: Cloudflare (84/100), NS1 (81/100), DNS Made Easy (85/100), No-IP (90/100).
Sources: Brand Analyzer scan
Hurricane Electric Hosted DNS is a free DNS hosting service offered by Hurricane Electric (he.net), a global telecommunications provider founded in 1994 and headquartered in Fremont, California. It provides DNS management for both IPv4 and IPv6 networks, targeting network administrators and IT professionals.
Hurricane Electric Hosted DNS has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 37, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Hurricane Electric Hosted DNS was founded in 1994. Hurricane Electric Hosted DNS operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Hurricane Electric Hosted DNS is headquartered in Fremont. Hurricane Electric Hosted DNS operates in the Technology category.
Sources: Wikidata
Hurricane Electric offers free DNS hosting services supporting both IPv4 and IPv6 networks, including forward and reverse DNS record management, smart reverse zones, and support for multiple domains. This is part of the company's broader telecommunications offerings, which also include IPv6 tunnelbroker services, colocation, and transit services, according to the target audience description.
Hurricane Electric Hosted DNS scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Hurricane Electric Hosted DNS is known for offering a free, dualstack IPv4/IPv6 DNS hosting platform with advanced features such as smart reverse zones and support for multiple domains, making it popular among technical users, particularly those already using Hurricane Electric's IPv6 tunnelbroker, colocation, or transit services.
Hurricane Electric Hosted DNS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The service is used by network administrators, IT professionals, and other technical users who manage forward and reverse DNS records. It particularly appeals to those who already hold IPv6 certification or use Hurricane Electric's tunnelbroker accounts, colocation, or transit services.
The service is popular because it is offered free of charge while including advanced DNS features-such as dualstack IPv4/IPv6 support, smart reverse zones, and multiple domain support-that are typically found in paid, premium DNS providers. It also appeals to users who already have IPv6 certification, tunnelbroker accounts, colocation, or transit services from Hurricane Electric, making it a natural extension of the company's broader network offerings.
Hurricane Electric Hosted DNS scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hurricane Electric Hosted DNS has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (55/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 79/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Hurricane Electric Hosted DNS from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hurricane Electric Hosted DNS: HealthTrack (71/100), HD Fleet (71/100), HeyMilo (71/100), High Scalability (71/100).
A step up - brands to learn from: Zuppler (81/100), Zuper (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.