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Hearthstone (hearthstone.com) scores 64 out of 100 on Brand Analyzer, placing it in the Developing tier among Other brands, in the 19th percentile of 18179 Other brands.
Hearthstone is a digital collectible card game developed and published by Blizzard Entertainment, released in 2014. It is set in the Warcraft universe and allows players to build decks and compete against each other using cards representing characters, spells, and abilities from that universe. The game is available on PC and mobile platforms and has been supported with regular content expansions since launch.
| Brand Name | Hearthstone |
|---|---|
| Domain | hearthstone.com |
| Industry | Other |
| Founded | 2014 |
| Parent Company / Owner | Blizzard Entertainment |
| Main Competitors | Magic: The Gathering Arena, Legends of Runeterra (91/100), Gwent, Marvel Snap, Shadowverse |
Moz Domain Authority 33/100 vs category average 38 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Hearthstone has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Unable to determine from content" (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Hearthstone?", Claude could identify the brand as of September 2026. Hearthstone is a free-to-play digital collectible card game developed and published by Blizzard Entertainment, set in the Warcraft universe, where players build decks with different hero classes to battle opponents. Best known for Being a popular online collectible card game based on the World of Warcraft universe.
When asked "Best brands similar to Hearthstone?", Claude would recommend Hearthstone as of September 2026. It's one of the most well-known and successful digital card games, so it's a natural recommendation in that genre.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hearthstone has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 22, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hearthstone official site
Hearthstone scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Hearthstone official site
Hearthstone is a digital collectible card game developed and published by Blizzard Entertainment, first released in 2014. It is set in the Warcraft fantasy universe and involves turn-based matches between two players using decks of cards.
Sources: Hearthstone official site
Hearthstone can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hearthstone official site
Hearthstone allows players to construct decks of cards representing characters, creatures, and spells from the Warcraft universe, and compete against other players or the computer in turn-based card battles. It is played on PC and mobile devices.
Sources: Hearthstone official site
Hearthstone scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hearthstone has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 33/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Hearthstone from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hearthstone: Harrisons Curtains & Blinds (64/100), Harrington Hoists (64/100), Heather's Choice (64/100), Hibar (64/100).
A step up - brands to learn from: yet2 (71/100), Yellow Door Energy (71/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.