Einfach. Erstklassig.
HEK (Hanseatische Krankenkasse) (hek.de) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Finance brands, in the 30th percentile of 17006 Healthcare brands.
HEK (Hanseatische Krankenkasse) is a German statutory health insurance provider (gesetzliche Krankenkasse) serving private individuals and families across Germany. It positions itself as a reliable, award-winning insurer offering first-class health benefits combined with simple, friendly, and fast customer service. HEK operates within the German healthcare and finance sectors, focusing on providing comprehensive statutory health coverage to its members.
| Brand Name | HEK (Hanseatische Krankenkasse) |
|---|---|
| Domain | hek.de |
| Industry | Healthcare, Finance |
| Main Competitors | Techniker Krankenkasse (81/100), Barmer (80/100), AOK (79/100), DAK-Gesundheit (78/100), IKK classic (72/100), BKK Mobil Oil (65/100) |
Moz Domain Authority 36/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #444,536 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
HEK (Hanseatische Krankenkasse) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Ihre Hanseatische Krankenkasse mit erstklassigen Leistungen und einfachen Serviceleistungen!" (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is HEK (Hanseatische Krankenkasse)?", Claude could identify the brand as of October 2026. HEK (Hanseatische Krankenkasse) is a German statutory health insurance provider (gesetzliche Krankenkasse) headquartered in Hamburg, offering standard public health coverage plus additional wellness and prevention bonus programs to its members. Best known for Being one of Germany's statutory health insurance funds (Krankenkasse) known for strong customer service and bonus programs for healthy behavior.
When asked "Best brands similar to HEK (Hanseatische Krankenkasse)?", Claude would recommend HEK (Hanseatische Krankenkasse) as of October 2026. It's a legitimate, well-established German statutory health insurer, so it would be reasonable to mention alongside other gesetzliche Krankenkassen like TK or AOK if someone asked about German health insurance options.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
HEK (Hanseatische Krankenkasse)'s main competitors in Healthcare: Techniker Krankenkasse (81/100), Barmer (80/100), AOK (79/100), DAK-Gesundheit (78/100), IKK classic (72/100).
Sources: Brand Analyzer scan
HEK (Hanseatische Krankenkasse) has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 22, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
HEK (Hanseatische Krankenkasse) scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
HEK (Hanseatische Krankenkasse) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
HEK (Hanseatische Krankenkasse) is a German statutory health insurance company (gesetzliche Krankenkasse) that provides legally mandated health coverage to private individuals and families in Germany.
HEK is used by private individuals and families in Germany who are seeking statutory (legally mandated) health insurance with high-quality service.
HEK (Hanseatische Krankenkasse) scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
HEK (Hanseatische Krankenkasse) has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #444,536 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check, Claude could already identify HEK (Hanseatische Krankenkasse) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to HEK (Hanseatische Krankenkasse): Heartbeat Health (72/100), Healthwatch Bromley (72/100), Helix Sleep (72/100), hellocare (72/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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