Get Movin' with HERVIS
HERVIS (hervis.at) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands, Fashion & Apparel brands, in the 47th percentile of 15888 E-commerce brands.
HERVIS is a sports-fashion retail chain founded in 1973, operating in Austria through both online and physical stores. It offers sportswear, footwear, and equipment for a variety of training and outdoor activities, targeting sports and fitness enthusiasts of all ages. The company provides a loyalty app for earning and redeeming points, along with newsletter promotions and pre-sales, positioning itself as a convenient, rewarding sports retailer in Austria.
| Brand Name | HERVIS |
|---|---|
| Domain | hervis.at |
| Industry | E-commerce, Sports & Fitness |
| Founded | 1973 |
| Main Competitors | Intersport, Decathlon, SportScheck (77/100), Sport 2000, Foot Locker (90/100) |
Moz Domain Authority 42/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #326,430 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Sportbekleidung, Sportschuhe und Sportgeräte für dein Training im HERVIS Online Shop ➜ Top Angebote entdecken & online bestellen." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Ghost, Angular.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is HERVIS?", Claude could identify the brand as of September 2026. HERVIS is an Austrian sporting goods retailer selling sports equipment, apparel, and footwear both in physical stores across Central and Eastern Europe and online via hervis.at. It's part of the SPAR Austria Group and operates in countries like Austria, Germany, Hungary, Croatia, Best known for Being a major Austrian sports retail chain with a large e-commerce presence for sporting goods, clothing, and footwear.
When asked "Best brands similar to HERVIS?", Claude would recommend HERVIS as of September 2026. It's a well-known and established sporting goods retailer in the DACH and CEE region, making it relevant when discussing similar sports e-commerce brands there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
HERVIS's main competitors in E-commerce: SportScheck (77/100), Foot Locker (90/100).
Sources: Brand Analyzer scan
HERVIS has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 52, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: HERVIS official site
HERVIS was founded in 1973. HERVIS operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
HERVIS offers sportswear, sports shoes, and sports equipment for various training and outdoor activities. It also provides a loyalty app for earning and redeeming points, along with newsletter-based promotions and pre-sale access.
Sources: HERVIS official site
HERVIS scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: HERVIS official site
HERVIS is a sports-fashion retail chain based in Austria, founded in 1973, that sells sportswear, footwear, and equipment through both physical stores and an online shop.
Sources: HERVIS official site
HERVIS sells sports apparel, footwear, and equipment for training and outdoor activities, operating both an online shop and physical retail stores. It also runs a loyalty app that allows customers to earn and redeem points, and offers newsletter promotions and pre-sales.
Sources: HERVIS official site
HERVIS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: HERVIS official site
HERVIS is known for being Austria's go-to sports retailer, offering a wide selection of sportswear, shoes, and equipment, combined with a loyalty program and convenient online and in-store shopping options.
Sources: HERVIS official site
HERVIS is used by sports and fitness enthusiasts in Austria of all ages who are looking for quality athletic apparel, footwear, and gear for training and outdoor activities.
Sources: HERVIS official site
HERVIS scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
HERVIS has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (52/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #326,430 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify HERVIS from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to HERVIS: Herpa (77/100), Heritage Foods (77/100), SportsDirect.com (77/100), 헤이딜러 (HeyDealer) (77/100).
A step up - brands to learn from: ZuPreem (81/100), Zoo Med Laboratories (81/100).
Category leader: DHL (97/100).
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