Creative strategies, visual languages worldwide
Hey (heystudio.es) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Marketing & Advertising brands, Other brands, in the 24th percentile of 8384 Marketing & Advertising brands.
Hey is a creative studio based in Barcelona, founded in 2007, specializing in developing creative strategies and visual languages for clients worldwide. The studio combines strategic thinking with design to create impactful visual solutions that communicate messages effectively, going beyond aesthetics. Hey emphasizes a collaborative approach and a passionate team, fostering a creative community that supports personal and professional growth while serving businesses and organizations seeking branding and design solutions.
| Brand Name | Hey |
|---|---|
| Domain | heystudio.es |
| Industry | Marketing & Advertising, Other |
| Founded | 1992 |
| Headquarters | Barcelona, Spain |
| Main Competitors | Pentagram (84/100), Moving Brands (75/100), DesignStudio, Wolff Olins (76/100), Superunion, Landor (88/100) |
Moz Domain Authority 48/100 vs category average 38 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,539,288 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Hey appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Hey is a Barcelona-based creative studio founded in 2007. We specialize in developing creative strategies and visual languages for clients around the world 🌍. Our collaborative ap…" (Meta description: 74 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Hey?", Claude could identify the brand as of October 2026. Hey is a Barcelona-based graphic design and branding studio known for colorful, geometric illustration-driven visual identities, packaging, and editorial work for clients worldwide. Best known for its bold, flat, geometric illustration style used in branding and packaging design.
When asked "Best brands similar to Hey?", Claude would recommend Hey as of October 2026. Hey Studio is a respected and distinctive name in the graphic design and branding world, so it fits naturally alongside other top creative studios.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hey's main competitors in Marketing & Advertising: Pentagram (84/100), Moving Brands (75/100), Wolff Olins (76/100), Landor (88/100).
Sources: Brand Analyzer scan
Hey has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 29, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hey official site
Hey was founded in 1992. Hey operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Hey scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Hey official site
Hey is a Barcelona-based creative studio founded in 2007 that develops creative strategies and visual languages for clients around the world. It operates in the marketing and advertising space, focusing on branding and design solutions that go beyond pure aesthetics to communicate messages effectively.
Sources: Hey official site
Hey can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hey official site
Hey develops creative strategies and visual identities for businesses and organizations globally. The studio works collaboratively with clients to craft design solutions-ranging from brand strategy to visual language-that are intended to resonate with target audiences and communicate messages effectively, rather than focusing solely on surface-level aesthetics.
Sources: Hey official site
Hey scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hey has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,539,288 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Hey from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hey: HC Development (HCD) × SalesSpark AI (70/100), GuiaLocal (70/100), 株式会社アイアンドディー (I&D) (70/100), IIDE - The Digital Business School (70/100).
A step up - brands to learn from: Zocket (71/100), ZenX Academy (71/100).
Category leader: Accenture (97/100).
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