Screenwriting software for Mac
Highland Pro (highland2.app) earns a Brand Analyzer score of 67 out of 100, placing it in the Developing tier among SaaS brands, Media & Entertainment brands, Technology brands. Among 18044 SaaS brands analyzed, Highland Pro ranks in the 24th percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 75/100, Digital Presence 88/100, Visual Identity 90/100, Messaging Clarity 95/100, Trust Foundation 58/100, AI Discoverability 60/100, Brand Authority 29/100.
Highland Pro (highland2.app) is a Mac writing application designed for screenwriters, novelists, and other creative writers. Developed by screenwriter John August, it combines the simplicity of plain text with formatting tools tailored to screenwriting and prose. The app emphasizes speed, minimalism, and a distraction-free writing experience, positioning itself as an alternative to more feature-heavy writing software. It falls under the SaaS, Media & Entertainment, and Technology categories, targeting writers who prioritize efficiency and clean design over complex feature sets.
| Brand Name | Highland Pro |
|---|---|
| Domain | highland2.app |
| Industry | SaaS, Media & Entertainment |
| Founded | 2007 |
| Headquarters | Cronulla |
| Main Competitors | Scrivener (82/100), Final Draft (84/100), Ulysses, iA Writer (82/100), WriterDuet (72/100), Fade In (72/100) |
Moz Domain Authority 30/100 vs category average 35 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "From screenplays to manuscripts, Highland Pro" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Highland Pro scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Highland Pro has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 30/100 and thin schema.org structured data. In a live check (August 2026), Claude could not identify Highland Pro from memory, confirming the gaps above.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Highland Pro?", Claude could not identify the brand as of August 2026. I don't recognize 'Highland Pro' at highland2.app as a specific company or product, likely because it's too new, small, or has a thin online presence that isn't reflected in my training data.
When asked "Best brands similar to Highland Pro?", Claude would not surface Highland Pro as of August 2026. I can't recommend a company I don't have verified information about, since doing so risks giving inaccurate details.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Highland Pro's main competitors include Scrivener (82/100), Final Draft (84/100), Ulysses, iA Writer (82/100), WriterDuet (72/100). These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Highland Pro and Final Draft are competitors in SaaS. Brand Analyzer scores Highland Pro at 67/100 and Final Draft at 84/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Highland Pro include Scrivener (82/100), Final Draft (84/100), Ulysses, iA Writer (82/100), WriterDuet (72/100). Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Highland Pro has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 22, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Highland Pro official site
Highland Pro was founded in 2007. Highland Pro operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Highland Pro is headquartered in Cronulla. Highland Pro operates in the SaaS category.
Sources: Wikidata
Highland Pro scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Highland Pro official site
Highland Pro can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Highland Pro official site
Highland Pro is a writing application built for screenwriters, novelists, and other creative writers, developed by screenwriter John August. It is designed to offer a fast, clean, and distraction-free writing environment on Mac, combining plain-text simplicity with formatting capabilities suited to both screenplays and prose manuscripts.
Sources: Highland Pro official site
Ranked closest to Highland Pro: Hertzler GainSeeker (67/100), Heera Software (67/100), Hit Solution (67/100), HMS Software (67/100).
A step up - brands to learn from: Zocket (71/100), Zipari by mPulse (71/100).
Category leader: Hostinger (97/100).