Next Generation Hiking Trail Maps
Hiking Project (hikingproject.com) earns a Brand Analyzer score of 75 out of 100, placing it in the Brand-Ready tier among Sports & Fitness brands, Travel & Hospitality brands, Media & Entertainment brands. Among 1485 Sports & Fitness brands analyzed, Hiking Project ranks in the 46th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 75/100, Digital Presence 94/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 82/100, AI Discoverability 63/100, Brand Authority 32/100.
Hiking Project is an online platform providing detailed, crowd-sourced hiking trail maps and data for outdoor enthusiasts. It functions as a database of trails and surrounding areas, helping users discover, explore, and share trail information. Positioned as a next-generation trail mapping resource, it relies on community contributions to build comprehensive, up-to-date hiking guides for hikers and adventurers planning outdoor trips.
| Brand Name | Hiking Project |
|---|---|
| Domain | hikingproject.com |
| Industry | Sports & Fitness, Travel & Hospitality |
| Main Competitors | AllTrails (83/100), Gaia GPS (80/100), Trailforks (89/100), onX Backcountry (87/100), Komoot (93/100), Mountain Project |
Moz Domain Authority 59/100 vs category average 44 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #101,493 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Next Generation Hiking Trail Maps" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Hiking Project scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hiking Project has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #101,493 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Hiking Project from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Hiking Project?", Claude could identify the brand as of August 2026. Hiking Project is a free, crowd-sourced online database of hiking trails offering interactive maps, GPS tracks, photos, and trail conditions submitted by users, part of the same family as MTB Project and Trail Run Project. Best known for detailed crowd-sourced hiking trail maps and GPS data.
When asked "Best brands similar to Hiking Project?", Claude would recommend Hiking Project as of August 2026. It's a solid free resource for trail discovery and GPS routes, so I'd mention it alongside apps like AllTrails when recommending hiking trail tools.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hiking Project's main competitors include AllTrails (83/100), Gaia GPS (80/100), Trailforks (89/100), onX Backcountry (87/100), Komoot (93/100). These companies compete in the Sports & Fitness space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Hiking Project and Komoot are competitors in Sports & Fitness. Brand Analyzer scores Hiking Project at 75/100 and Komoot at 93/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Hiking Project include AllTrails (83/100), Gaia GPS (80/100), Trailforks (89/100), onX Backcountry (87/100), Komoot (93/100). Each is an established option in the Sports & Fitness space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Hiking Project has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 29, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hiking Project official site
Hiking Project offers an online database of hiking trail maps, including detailed information about trails and surrounding sites and areas. Its core offering is community-driven trail data that helps users discover, explore, and share hiking information for trip planning.
Sources: Hiking Project official site
Hiking Project scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Hiking Project official site
Hiking Project is an online database and mapping platform that provides detailed information about hiking trails and the areas surrounding them. It is designed as a next-generation resource for hiking trail maps, combining crowd-sourced data with structured trail details to help users plan outdoor excursions.
Sources: Hiking Project official site
Hiking Project provides detailed, crowd-sourced hiking trail maps and data. It allows users to discover trails, explore surrounding sites and areas, and share trail information with a community of hikers. The platform aggregates trail details to help outdoor enthusiasts plan and navigate hikes with confidence.
Sources: Hiking Project official site
Hiking Project can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hiking Project official site
Hiking Project is used by outdoor enthusiasts, hikers, and adventurers who are seeking detailed trail information and maps to plan their hikes. The platform serves anyone interested in discovering new trails or researching specific trail conditions and surrounding areas before heading out.
Sources: Hiking Project official site
Hiking Project is known for offering detailed, community-driven hiking trail maps and data, positioning itself as a next-generation resource for trail information. Its value lies in crowd-sourced contributions that provide comprehensive details about trails and surrounding areas for hikers.
Sources: Hiking Project official site
Ranked closest to Hiking Project: Hemnia (75/100), Guidesly (75/100), HUDORA (75/100), HYGEAR (75/100).
A step up - brands to learn from: Yogamatters (81/100), World Aquatics (81/100).
Category leader: Complex (97/100).