Made to measure, made for you
Hillarys (hillarys.co.uk) earns a Brand Analyzer score of 90 out of 100, placing it in the Strong Brand tier among E-commerce brands, Real Estate brands, Other brands. Among 4796 E-commerce brands analyzed, Hillarys ranks in the 96th percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 96/100, Digital Presence 100/100, Visual Identity 92/100, Messaging Clarity 100/100, Trust Foundation 93/100, AI Discoverability 88/100, Brand Authority 67/100.
Hillarys is a British manufacturer and retailer of made-to-measure blinds, curtains, and shutters, founded in 1971 and headquartered in Nottingham. The company offers free in-home appointments where advisors provide design advice and measure windows for custom-fitted products. Hillarys positions itself as a trusted UK home furnishings expert, combining quality craftsmanship with professional installation and competitive pricing, targeting homeowners seeking personalized, expertly fitted window treatments.
| Brand Name | Hillarys |
|---|---|
| Domain | hillarys.co.uk |
| Industry | E-commerce, Real Estate |
| Founded | 1971 |
| Headquarters | Nottingham |
| Main Competitors | Thomas Sanderson, Blinds2Go, 247blinds, English Blinds, Luxaflex, Web-Blinds |
Moz Domain Authority 63/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #143,346 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Hillarys has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Hillarys Blinds Huge Sale. Save up to 50% off on selected blinds, curtains & shutters. Book a FREE in-home appointment today." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Hillarys scores 67/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hillarys has a moderate AI-visibility profile at 67/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (63/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #143,346 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Hillarys from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Hillarys?", Claude could identify the brand as of August 2026. Hillarys is a UK-based company specializing in made-to-measure blinds, curtains, shutters and awnings, sold via a network of local in-home advisors who measure and fit the products for customers. It's one of the best-known home window dressing brands in the UK, operating both onl Best known for Made-to-measure blinds and curtains with free in-home measuring and fitting service across the UK.
When asked "Best brands similar to Hillarys?", Claude would recommend Hillarys as of August 2026. It's a well-established, trusted UK brand in the window furnishings space, so it would naturally come up alongside similar home decor companies like Web Blinds or Blinds2go.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hillarys's main competitors include Thomas Sanderson, Blinds2Go, 247blinds, English Blinds, Luxaflex. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Popular alternatives to Hillarys include Thomas Sanderson, Blinds2Go, 247blinds, English Blinds, Luxaflex. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Hillarys offers made-to-measure blinds, curtains, and shutters for residential windows. Services include free in-home consultations where advisors measure windows and provide styling advice, followed by manufacturing of custom products and professional installation. The company also runs promotional sales offering discounts of up to 50% on selected blinds, curtains, and shutters.
Sources: Hillarys official site
Hillarys has moderate AI-search visibility, scoring 67/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 63, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hillarys official site
Hillarys was founded in 1971. Hillarys operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Hillarys is headquartered in Nottingham. Hillarys operates in the E-commerce category.
Sources: Wikidata
Hillarys and Thomas Sanderson are competitors in E-commerce. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Hillarys designs and manufactures custom-made blinds, curtains, and shutters for UK homeowners. It provides free in-home appointments where advisors measure windows, offer styling advice, and help customers select fabrics and designs. After ordering, Hillarys manufactures the products to measure and arranges professional installation, aiming to combine quality craftsmanship with convenience and competitive pricing throughout the process.
Sources: Hillarys official site
Hillarys scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Hillarys official site
Hillarys is a British window furnishings company that designs, manufactures, and installs made-to-measure blinds, curtains, and shutters. Founded in 1971 and headquartered in Nottingham, it is known as a long-established manufacturer of custom window treatments for UK homes, offering in-home consultation services rather than solely selling off-the-shelf products.
Sources: Hillarys official site
Hillarys can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hillarys official site
Hillarys is known for its free in-home appointment service, where an advisor visits a customer's home to measure windows and provide expert advice before manufacturing custom-fitted blinds, curtains, and shutters. As a long-standing British brand founded in 1971, it is recognized within the UK home furnishings market for made-to-measure products and professional installation.
Sources: Hillarys official site
Hillarys is used by homeowners in the United Kingdom who want custom-fitted window treatments such as blinds, curtains, and shutters, along with professional in-home consultation and installation support. Its target customers typically value personalized service, quality craftsmanship, and convenience over purchasing generic, ready-made window coverings.
Sources: Hillarys official site
Ranked closest to Hillarys: Harley-Davidson (90/100), Shippo (90/100), HMD (90/100), Houzz (90/100).
A step up - brands to learn from: Zoom (91/100), Vivid Seats (91/100).
Category leader: IONOS (97/100).