Know Your Power
Hive (hivehome.com) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Energy & Utilities brands, Technology brands, SaaS brands, in the 99th percentile of 6005 Energy & Utilities brands.
Hive is a smart home energy brand offering connected products such as smart thermostats, solar panels, heat pumps, and EV chargers, managed through a single app. It targets homeowners and renters seeking to reduce energy bills and adopt eco-friendly technology. Hive operates within the Energy & Utilities, Technology, and SaaS categories, positioning itself as a leading provider of accessible, sustainable smart home energy solutions. The brand is owned by Unilever.
| Brand Name | Hive |
|---|---|
| Domain | hivehome.com |
| Industry | Energy & Utilities, Technology |
| Parent Company / Owner | Unilever |
| Main Competitors | Nest (90/100), Ecobee (90/100), Tado (90/100), Honeywell Home (86/100), EDF Energy (91/100), British Gas (88/100), Octopus Energy (90/100), Tesla Energy (88/100) |
Moz Domain Authority 58/100 vs category average 39 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #98,686 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Hive appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Take control and effortlessly lower your bills with eco-tech to transform your home - like smart thermostats, solar panels, heat pumps, EV chargers and more." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, X (Twitter), Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Hive?", Claude could identify the brand as of October 2026. Hive is a British smart home company owned by Centrica (the parent of British Gas) that makes connected thermostats, heating controls, plugs, cameras, and lighting, allowing users to control home energy and devices remotely via an app. Best known for Smart thermostats and heating control systems for homes.
When asked "Best brands similar to Hive?", Claude would recommend Hive as of October 2026. Hive is one of the most recognizable and widely used smart home and heating control brands in the UK, making it a natural recommendation in this space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hive's main competitors in Energy & Utilities: Nest (90/100), Ecobee (90/100), Tado (90/100), Honeywell Home (86/100), EDF Energy (91/100).
Sources: Brand Analyzer scan
Hive has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 26, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hive official site
Hive offers a range of smart home energy products, including smart thermostats, solar panels, heat pumps, and EV chargers. These products are integrated into a single app that allows users to monitor and control their home energy use, aiming to help reduce consumption and lower utility bills.
Sources: Hive official site
Hive scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Hive official site
Hive can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hive official site
Hive is owned by or part of Unilever. Hive operates in the Energy & Utilities category.
Sources: Wikidata
Hive is a smart home energy brand that provides a connected ecosystem of eco-technology products, including smart thermostats, solar panels, heat pumps, and EV chargers, designed to help users manage and reduce their energy consumption through a single app. It operates within the Energy & Utilities, Technology, and SaaS categories and is owned by Unilever.
Sources: Hive official site
Hive develops and sells smart home energy devices-such as thermostats, solar panel systems, heat pumps, and EV chargers-that connect through a unified app, allowing users to monitor and control their home energy use. The goal is to help homeowners and renters lower their energy bills and adopt more sustainable, eco-friendly living practices.
Sources: Hive official site
Hive's products are used by homeowners and renters who are interested in reducing their energy bills and adopting smart, eco-friendly home technology.
Sources: Hive official site
Hive scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hive has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #98,686 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Hive from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hive: Grundfos (89/100), Wood Mackenzie (89/100), IATA (International Air Transport Association) (89/100), Itron (89/100).
A step up - brands to learn from: SUEZ (91/100), SLB (91/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.