Effective & Compassionate Divorce Mediation
Hobanlaw (hobanlaw.com) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Legal brands, in the 35th percentile of 5222 Legal brands.
Hobanlaw is a Seattle-based legal practice led by attorney Peggy Hoban, specializing in collaborative divorce mediation. The firm helps individuals and couples navigate divorce through a cooperative, educational approach that aims to reduce conflict and stress, as an alternative to traditional adversarial litigation. Hobanlaw positions itself as a trusted provider of compassionate, client-focused divorce mediation services in the Seattle area.
| Brand Name | Hobanlaw |
|---|---|
| Domain | hobanlaw.com |
| Industry | Legal |
| Headquarters | Seattle, Washington |
| Main Competitors | Wevorce, Hello Divorce (83/100), It's Over Easy (78/100), Cooperative Divorce Solutions |
Moz Domain Authority 7/100 vs category average 39 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Seattle collaborative divorce attorney, Peggy Hoban at Hobanlaw provides collaborative divorce mediation services." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Hobanlaw?", Claude could identify the brand as of November 2026. Hoban Law Group (Hoban Law PC) is a Denver-based law firm that specializes in cannabis and hemp industry legal services, including regulatory compliance, business transactions, and intellectual property for clients in the legal cannabis sector. Best known for Being one of the pioneering law firms focused specifically on cannabis and hemp industry legal services in the US.
When asked "Best brands similar to Hobanlaw?", Claude would recommend Hobanlaw as of November 2026. It's one of the more established and recognized names in cannabis-specific legal practice, so it would be relevant if someone asked about top cannabis or hemp industry law firms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hobanlaw's main competitors in Legal: Hello Divorce (83/100), It's Over Easy (78/100).
Sources: Brand Analyzer scan
Hobanlaw has low AI-search visibility, scoring 19/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 29, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hobanlaw official site
Hobanlaw scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Hobanlaw official site
Hobanlaw is a Seattle-based law practice led by attorney Peggy Hoban that focuses on collaborative divorce mediation, offering an alternative to traditional litigated divorce proceedings.
Sources: Hobanlaw official site
Hobanlaw provides collaborative divorce mediation services, guiding individuals and couples through the divorce process using an educational, cooperative approach designed to minimize conflict and stress while reaching mutually agreeable outcomes.
Sources: Hobanlaw official site
Hobanlaw can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hobanlaw official site
Hobanlaw offers collaborative divorce mediation services, including guidance through the divorce process with an educational and cooperative approach intended to help clients reach productive, low-conflict resolutions.
Sources: Hobanlaw official site
Hobanlaw is known for its collaborative, low-conflict approach to divorce mediation in the Seattle area, led by attorney Peggy Hoban, emphasizing education and cooperation over adversarial litigation.
Sources: Hobanlaw official site
Hobanlaw is used by individuals and couples in the Seattle area who are going through divorce or separation and are seeking a cooperative, low-conflict alternative to traditional adversarial litigation.
Sources: Hobanlaw official site
Hobanlaw scores 19/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hobanlaw has a weak AI-visibility profile at 19/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 7/100. In a live check, Claude could already identify Hobanlaw from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hobanlaw: Hispanic National Bar Association (HNBA) (72/100), Hart Health Strategies (72/100), Homburger (72/100), Project Sentinel (72/100).
A step up - brands to learn from: Xeinadin (81/100), Workpro (81/100).
Category leader: Law.com (96/100).
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