Prisvärt radiostyrt, snabb leverans
Hobbex (hobbex.se) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 47th percentile of 15888 E-commerce brands.
Hobbex is a Swedish e-commerce company based in Stockholm, founded in 1961, specializing in radio-controlled vehicles and drones. It offers a curated selection of affordable RC cars, boats, and drones, emphasizing fast delivery from its own warehouse and Swedish-language customer service. The company targets hobby enthusiasts, families, and private individuals across Sweden seeking reliable and reasonably priced RC and drone products.
| Brand Name | Hobbex |
|---|---|
| Domain | hobbex.se |
| Industry | E-commerce, Other |
| Founded | 1961 |
| Headquarters | Stockholm |
| Main Competitors | Hobbyking (72/100), Horizon Hobby (87/100), Banggood (85/100), Kjell & Company, Proshop (74/100) |
Moz Domain Authority 33/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #402,979 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Utvalt sortiment med prisvärda produkter inom radiostyrt och drönare, alltid garanterat snabb leverans!" (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, React.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Hobbex?", Claude could identify the brand as of September 2026. Hobbex is a Swedish e-commerce retailer specializing in hobby, craft, and model-making products, including RC vehicles, model kits, and creative supplies. It operates primarily online, catering to hobbyists across Sweden. Best known for Selling hobby and model-making products like RC toys and craft supplies online in Sweden.
When asked "Best brands similar to Hobbex?", Claude would recommend Hobbex as of September 2026. It's a recognizable Swedish retailer in the hobby/craft niche, so I'd mention it if someone asked about hobby-focused e-commerce brands in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hobbex's main competitors in E-commerce: Hobbyking (72/100), Horizon Hobby (87/100), Banggood (85/100), Proshop (74/100).
Sources: Brand Analyzer scan
Hobbex has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 33, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hobbex official site
Hobbex was founded in 1961. Hobbex operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Hobbex is headquartered in Stockholm. Hobbex operates in the E-commerce category.
Sources: Wikidata
Hobbex offers radio-controlled cars, boats, and drones, focusing on a curated selection of affordable products for hobbyists and families.
Sources: Hobbex official site
Hobbex scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Hobbex official site
Hobbex is a Swedish e-commerce retailer specializing in radio-controlled (RC) vehicles and drones. Founded in 1961 and headquartered in Stockholm, it offers a curated selection of affordable RC cars, boats, and drones to consumers throughout Sweden.
Sources: Hobbex official site
Hobbex sells radio-controlled vehicles and drones online, providing a curated, budget-friendly product range along with fast shipping from its own warehouse and Swedish customer support.
Sources: Hobbex official site
Hobbex can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hobbex official site
Hobbex is known for offering a carefully selected range of affordable radio-controlled products and drones, combined with quick delivery and personal Swedish customer service.
Sources: Hobbex official site
Hobbex is used by hobby enthusiasts, families with children, and private individuals in Sweden interested in radio-controlled cars, boats, and drones.
Sources: Hobbex official site
Hobbex scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hobbex has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #402,979 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 33/100 and thin schema.org structured data. In a live check, Claude could already identify Hobbex from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hobbex: 헤이딜러 (HeyDealer) (77/100), SportsDirect.com (77/100), hobbyDB (77/100), The Home Depot Canada (77/100).
A step up - brands to learn from: ZuPreem (81/100), Zoo Med Laboratories (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.