Alles für Ihr Hobby
Hobbyland (hobbyland.de) scores 52 out of 100 on Brand Analyzer, placing it in the Early Stage tier among E-commerce brands, Other brands, in the 3rd percentile of 28827 E-commerce brands.
Hobbyland is a German e-commerce company founded in 1993 that serves hobbyists and leisure enthusiasts. It provides a wide range of hobby-related products and resources under one roof, aiming to be a central destination for individuals seeking materials and equipment for their hobbies. The company positions itself around convenience, quality, and variety for the German hobbyist market.
| Brand Name | Hobbyland |
|---|---|
| Domain | hobbyland.de |
| Industry | E-commerce, Other |
| Founded | 1993 |
| Main Competitors | VBS Hobby (82/100), buttinette (79/100), idee. Shop (77/100), Rayher (80/100), Creativ Discount (68/100) |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Hobbyland möchte Hobbyisten mit den Produkten und Ressourcen versorgen, die sie für ihre Leidenschaften benötigen." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Hobbyland?", Claude could not identify the brand as of November 2026. I don't genuinely recognize Hobbyland (hobbyland.de) as a specific company, likely because it's a niche or regional German e-commerce retailer without enough presence in my training data to confirm details.
When asked "Best brands similar to Hobbyland?", Claude would not surface Hobbyland as of November 2026. I can't confidently recommend a company I don't have verified details about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hobbyland's main competitors in E-commerce: VBS Hobby (82/100), buttinette (79/100), idee. Shop (77/100), Rayher (80/100), Creativ Discount (68/100).
Sources: Brand Analyzer scan
Hobbyland has low AI-search visibility, scoring 15/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 4, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hobbyland official site
Hobbyland was founded in 1993. Hobbyland operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Hobbyland scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Hobbyland official site
Hobbyland can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hobbyland official site
Hobbyland is a German e-commerce company, founded in 1993, that specializes in supplying products and resources for hobbyists and leisure activities.
Sources: Hobbyland official site
Hobbyland sells a broad range of hobby-related products and resources, allowing customers to find materials and equipment for various leisure activities in one place.
Sources: Hobbyland official site
Hobbyland is used by hobbyists and leisure enthusiasts in Germany who are looking for materials and equipment to pursue their hobbies.
Sources: Hobbyland official site
Hobbyland scores 15/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hobbyland has a weak AI-visibility profile at 15/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (30/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify Hobbyland from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hobbyland: Hills Plants (52/100), Groovy Lab in a Box (52/100), Hockeystore.cz (52/100), Hollar (52/100).
A step up - brands to learn from: Zolotas (56/100), Zeneverzum (56/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.