The Firm for Your U.S. Legal Needs
Hodgson Russ LLP (hodgsonruss.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Legal brands, in the 52nd percentile of 2500 Legal brands.
Hodgson Russ LLP is an Am Law 200 law firm that represents businesses and individuals across the United States, Canada, and Europe. The firm focuses on evolving U.S. legal needs, offering cross-border legal expertise and tailored solutions. It positions itself as a top-tier firm serving an international client base with sophisticated legal counsel across a range of practice areas.
| Brand Name | Hodgson Russ LLP |
|---|---|
| Domain | hodgsonruss.com |
| Industry | Legal |
| Main Competitors | Nixon Peabody (79/100), Phillips Lytle (75/100), Harter Secrest & Emery, Dentons (73/100), Gowling WLG (88/100), Blake, Cassels & Graydon LLP (86/100), Bennett Jones LLP (86/100) |
Moz Domain Authority 49/100 vs category average 38 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #222,248 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Hodgson Russ is an Am Law 200 firm representing clients across the U.S., Canada, and Europe with their evolving U.S. legal needs. Our attorneys handle your matters with perspective…" (Meta description: 33 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, + Microdata, og:description, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, Facebook; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Hodgson Russ LLP?", Claude could identify the brand as of September 2026. Hodgson Russ LLP is a large, long-established law firm headquartered in Buffalo, New York, with additional offices across New York State and in Toronto. It offers a broad range of practice areas including corporate law, litigation, tax, trusts and estates, and cross-border US-Can Best known for Being one of Buffalo's oldest and largest law firms, with particular strength in tax law and US-Canada cross-border business matters.
When asked "Best brands similar to Hodgson Russ LLP?", Claude would recommend Hodgson Russ LLP as of September 2026. It's a well-regarded, established regional firm with a notable cross-border practice, so it would come up naturally in discussions of top law firms in upstate New York or US-Canada legal work.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hodgson Russ LLP's main competitors in Legal: Nixon Peabody (79/100), Phillips Lytle (75/100), Dentons (73/100), Gowling WLG (88/100), Blake, Cassels & Graydon LLP (86/100).
Sources: Brand Analyzer scan
Hodgson Russ LLP is an Am Law 200 law firm that represents clients across the United States, Canada, and Europe with their evolving U.S. legal needs.
Sources: Hodgson Russ LLP official site
Hodgson Russ LLP has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 24, trust 44, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hodgson Russ LLP official site
Hodgson Russ LLP scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Hodgson Russ LLP official site
Hodgson Russ LLP can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hodgson Russ LLP official site
Hodgson Russ LLP is used by businesses and individuals in the United States, Canada, and Europe who require sophisticated legal counsel for evolving U.S. legal matters.
Sources: Hodgson Russ LLP official site
Hodgson Russ LLP is known for being an Am Law 200 firm with cross-border legal experience serving clients in the U.S., Canada, and Europe on complex and evolving U.S. legal matters.
Sources: Hodgson Russ LLP official site
Hodgson Russ LLP scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hodgson Russ LLP has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (24/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #222,248 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Hodgson Russ LLP from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hodgson Russ LLP: HKIAC (Hong Kong International Arbitration Centre) (76/100), Higgs LLP (76/100), Holding Redlich (76/100), Center for Global Law and Justice (CGLJ) Resource Hub (76/100).
A step up - brands to learn from: Wolf & Company (81/100), Wipfli (81/100).
Category leader: Law.com (96/100).
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