실거래가부터 집 구하기까지
Hogangnono (hogangnono.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, Technology brands, in the 44th percentile of 12900 Real Estate brands.
Hogangnono(호갱노노, hogangnono.com)는 한국의 부동산 정보 플랫폼으로, 아파트·오피스텔·빌라·원룸 등 주거용 부동산의 실거래가, 시세, 매물 정보, 단지 정보, 입주민 이야기를 제공한다. 집을 구하거나 임대하려는 일반 소비자와 예비 입주자를 대상으로 하며, 데이터 기반으로 복잡한 부동산 정보를 한눈에 볼 수 있도록 정리해 제공한다. 200만 회원이 이용하는 것으로 알려져 있다.
| Brand Name | Hogangnono |
|---|---|
| Domain | hogangnono.com |
| Industry | Real Estate, Technology |
| Main Competitors | 직방 (80/100), 다방 (78/100), 네이버 부동산, KB부동산 (72/100), 부동산114 (74/100) |
Moz Domain Authority 3/100 vs category average 36 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #117,403 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "집 알아볼 때 필요한 모든 정보. 아파트·오피스텔·빌라·원룸의 실거래가부터 시세, 매물, 단지 정보, 입주민 이야기까지 호갱노노에서 확인하세요." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is KO-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Hogangnono?", Claude could identify the brand as of October 2026. Hogangnono is a South Korean real estate information app that provides detailed data on apartment complexes, including price trends, floor plans, school districts, and resident reviews, helping users research homes before buying or renting. Best known for Providing crowd-sourced resident reviews and detailed apartment complex data for the Korean real estate market.
When asked "Best brands similar to Hogangnono?", Claude would recommend Hogangnono as of October 2026. It's a well-known player in Korea's proptech space, often mentioned alongside Zigbang and Dabang for apartment research and reviews.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hogangnono's main competitors in Real Estate: 직방 (80/100), 다방 (78/100), KB부동산 (72/100), 부동산114 (74/100).
Sources: Brand Analyzer scan
호갱노노는 아파트, 오피스텔, 빌라, 원룸의 실거래가 조회, 시세 정보, 매물 정보, 단지 정보, 입주민 이야기 등의 서비스를 제공한다.
Sources: Hogangnono official site
호갱노노는 한국의 부동산 실거래가 및 매물 정보 플랫폼으로, 아파트·오피스텔·빌라·원룸 등 주거용 부동산에 관한 정보를 제공하는 웹사이트(hogangnono.com)이다.
Sources: Hogangnono official site
Hogangnono has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 30, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hogangnono official site
호갱노노는 아파트, 오피스텔, 빌라, 원룸 등 주거용 부동산의 실거래가, 시세, 매물 정보, 단지 정보, 입주민 이야기를 한 곳에서 제공하여 집을 구하는 사람들이 필요한 정보를 투명하게 확인할 수 있도록 돕는다.
Sources: Hogangnono official site
Hogangnono scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Hogangnono official site
호갱노노는 복잡한 부동산 정보를 한눈에 볼 수 있도록 정리한 국내 대표적인 부동산 실거래가 및 매물 정보 플랫폼으로 알려져 있으며, 200만 회원이 이용하는 데이터 기반 서비스로 알려져 있다.
Sources: Hogangnono official site
Hogangnono can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hogangnono official site
호갱노노는 아파트, 오피스텔, 빌라, 원룸 등 주거용 부동산을 구매하거나 임대하려는 일반 소비자 및 예비 입주자들이 주로 이용한다.
Sources: Hogangnono official site
Hogangnono scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hogangnono has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #117,403 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 3/100. In a live check, Claude could already identify Hogangnono from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hogangnono: HOA Secretary (74/100), HMR Properties (Housing Management Resources) (74/100), home24 (74/100), Honeywell Group (74/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
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