Din lokale kommune, dit fællesskab
Holbæk Kommune (holbaek.dk) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Government brands, in the 22nd percentile of 10982 Government brands.
Holbæk Kommune is a Danish municipality located in Sjælland, eastern Denmark, established in 2007. It serves as the local government authority responsible for delivering public services and administration to citizens, businesses, and stakeholders within its area. The municipality emphasizes transparency, democracy, and citizen involvement, providing access to municipal services, political information, and opportunities for local democratic participation.
| Brand Name | Holbæk Kommune |
|---|---|
| Domain | holbaek.dk |
| Industry | Government |
| Founded | 2007 |
| Headquarters | Holbæk, Denmark |
| Main Competitors | Kalundborg Kommune, Roskilde Kommune (78/100), Odsherred Kommune, Sorø Kommune (71/100), Ringsted Kommune (64/100), Slagelse Kommune |
Moz Domain Authority 38/100 vs category average 48 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #651,015 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "At levere effektiv offentlig service og god forvaltning for borgerne i Holbæk Kommune." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Holbæk Kommune?", Claude could identify the brand as of October 2026. Holbæk Kommune is a Danish municipality located in the Zealand region of Denmark, responsible for local governance including schools, social services, infrastructure, and civic administration for the Holbæk area. Best known for Being the local municipal government for the town and surrounding area of Holbæk, Denmark.
When asked "Best brands similar to Holbæk Kommune?", Claude would not surface Holbæk Kommune as of October 2026. It's a public administrative body rather than a brand or company someone would be comparing against competitors, so it wouldn't come up in a 'best brands' type recommendation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Holbæk Kommune's main competitors in Government: Roskilde Kommune (78/100), Sorø Kommune (71/100), Ringsted Kommune (64/100).
Sources: Brand Analyzer scan
Holbæk Kommune has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 22, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Holbæk Kommune official site
Holbæk Kommune was founded in 2007. Holbæk Kommune operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Holbæk Kommune scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Holbæk Kommune official site
Holbæk Kommune is a municipality located in Sjælland, eastern Denmark, founded in 2007. It functions as the local governmental authority responsible for public administration and services for residents, businesses, and other stakeholders within its geographic boundaries.
Sources: Holbæk Kommune official site
Holbæk Kommune can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Holbæk Kommune official site
Holbæk Kommune delivers public services and administration to the citizens and businesses within its jurisdiction. This includes providing access to municipal services, sharing political and civic information, and facilitating citizen participation in local democratic processes.
Sources: Holbæk Kommune official site
Holbæk Kommune's services are used by citizens, businesses, and other stakeholders who live in or are connected to the Holbæk municipal area, including those seeking municipal services, political information, or involvement in local democratic processes.
Sources: Holbæk Kommune official site
Holbæk Kommune scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Holbæk Kommune has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #651,015 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check, Claude could already identify Holbæk Kommune from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Holbæk Kommune: Hoboken Public School District (68/100), Havforskningsinstituttet (68/100), Homeless Network Scotland (68/100), HOSPEEM (68/100).
A step up - brands to learn from: ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung (71/100), ZDH (Zentralverband des Deutschen Handwerks) (71/100).
Category leader: ABC News (96/100).
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