An Elevated Educational Experience
Holderness School (holderness.org) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, in the 21st percentile of 10417 Education brands.
Holderness School is a private boarding and day school in Holderness, New Hampshire, serving students in grades 9-12. Founded in 1879, it combines rigorous academics with outdoor adventure, multi-sport athletics, and arts programming. Located in the White Mountains region, the school emphasizes experiential learning alongside traditional coursework, aiming to develop well-rounded students through immersive residential and academic experiences.
| Brand Name | Holderness School |
|---|---|
| Domain | holderness.org |
| Industry | Education |
| Founded | 1879 |
| Headquarters | Holderness, New Hampshire, USA |
| Main Competitors | Proctor Academy (68/100), Brewster Academy, Kimball Union Academy (69/100), Vermont Academy (70/100), Cardigan Mountain School (75/100), Northfield Mount Hermon School (77/100) |
Moz Domain Authority 37/100 vs category average 50 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,934,994 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Holderness School appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Holderness School is a boarding and day school serving grades 9-12 in New Hampshire" (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, HubSpot.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Holderness School?", Claude could identify the brand as of September 2026. Holderness School is a private, coeducational boarding and day school in Plymouth, New Hampshire, offering college-preparatory education for grades 9-12. It's known for its outdoor education program, small class sizes, and strong sense of community rooted in its rural New England Best known for Its outdoor education and Out Back program, which emphasizes experiential learning in nature as part of the curriculum.
When asked "Best brands similar to Holderness School?", Claude would recommend Holderness School as of September 2026. It's a well-regarded New England boarding school with a distinctive outdoor education focus, making it a reasonable mention among smaller independent prep schools.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Holderness School's main competitors in Education: Proctor Academy (68/100), Kimball Union Academy (69/100), Vermont Academy (70/100), Cardigan Mountain School (75/100), Northfield Mount Hermon School (77/100).
Sources: Brand Analyzer scan
Holderness School is a private boarding and day school located in Holderness, New Hampshire, serving students in grades 9 through 12. Founded in 1879, it offers a college-preparatory education combined with outdoor adventure programming and athletics in a rural setting within New Hampshire's White Mountains region.
Sources: Holderness School official site
Holderness School has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 26, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Holderness School official site
Holderness School was founded in 1879. Holderness School operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Holderness School offers a boarding and day school program for grades 9-12, including college-preparatory academics, outdoor adventure education, multi-sport athletics with an emphasis on snow sports, and arts programming. The school provides both residential and day-student options as part of its overall educational experience.
Sources: Holderness School official site
Holderness School provides secondary education for students in grades 9-12 through a boarding and day school model. It offers academic coursework alongside outdoor adventure programs, multi-sport athletics (including snow sports), and arts opportunities, aiming to develop students holistically through both classroom and experiential learning.
Sources: Holderness School official site
Holderness School scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Holderness School official site
Holderness School is known for combining rigorous academics with outdoor adventure education and multi-sport athletics, particularly premier snow sports programming, given its location in New Hampshire's White Mountains, lakes, and rivers region. This blend of traditional schooling with outdoor and athletic immersion distinguishes it among boarding schools.
Sources: Holderness School official site
Holderness School can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Holderness School official site
Holderness School serves families seeking a boarding or day school education for students in grades 9-12 who value strong academics combined with outdoor adventure, athletics, and the arts. Its target audience includes students and families interested in an immersive school experience set in a natural, mountainous environment.
Sources: Holderness School official site
Holderness School's appeal stems from its distinctive combination of rigorous academics with outdoor adventure and athletic programming, including notable snow sports offerings, set within New Hampshire's White Mountains, lakes, and rivers. This holistic approach attracts families seeking more than traditional academics, appealing to students interested in outdoor recreation, sports, and the arts alongside college-preparatory coursework.
Sources: Holderness School official site
Holderness School scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Holderness School has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (33/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,934,994 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Holderness School from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Holderness School: High Mowing School (70/100), Helicopter Academy (70/100), International Association for Healthcare Security and Safety (IAHSS) (70/100), ICC Austria (70/100).
A step up - brands to learn from: Ziyouz (71/100), ZenX Academy (71/100).
Category leader: Canva (97/100).
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