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Holition (holition.com) scores 64 out of 100 on Brand Analyzer, placing it in the Developing tier among Fashion & Apparel brands, Marketing & Advertising brands, Technology brands, in the 10th percentile of 3057 Fashion & Apparel brands.
Holition is a London-based experiential creative studio that combines emerging technologies-such as mixed reality, hybrid and creative AI tools-with cultural insight and human-first design to create award-winning digital and physical experiences for luxury, fashion, beauty and culture brands. The company positions itself as a leader in bridging analogue creativity with digital innovation for prestigious global clients.
| Brand Name | Holition |
|---|---|
| Domain | holition.com |
| Industry | Fashion & Apparel, Marketing & Advertising |
| Headquarters | London, UK |
| Main Competitors | Perfect Corp (89/100), ModiFace (66/100), Obsess, Emperia, Marxent (81/100), Metail |
Moz Domain Authority 46/100 vs category average 48 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,786,177 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Holition uses emerging technologies such as mixed reality, hybrid and creative AI tools to deliver award-winning global projects for luxury, fashion, beauty and culture." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Holition?", Claude could identify the brand as of September 2026. Holition is a London-based technology company specializing in augmented reality and computer vision solutions for beauty and fashion brands, best known for virtual try-on experiences like AR makeup, hair color, and accessory visualization tools used by major cosmetics and fashion Best known for AR virtual try-on technology for beauty and fashion brands.
When asked "Best brands similar to Holition?", Claude would recommend Holition as of September 2026. It's a recognized name in AR/beauty tech innovation, so it would come up if someone asked about virtual try-on or digital fashion tech providers rather than traditional apparel brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Holition's main competitors in Fashion & Apparel: Perfect Corp (89/100), ModiFace (66/100), Marxent (81/100).
Sources: Brand Analyzer scan
Holition has low AI-search visibility, scoring 15/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 22, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Holition official site
Holition scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Holition official site
Holition is a London-based experiential creative studio specializing in emerging technologies like mixed reality, hybrid tools and creative AI, applied to luxury, fashion, beauty and cultural brand projects.
Sources: Holition official site
Holition designs and delivers experiential creative projects that merge digital innovation with physical, analogue creativity. It uses mixed reality, hybrid technologies and creative AI tools to build immersive brand experiences for clients in the luxury, fashion, beauty and culture sectors.
Sources: Holition official site
Holition can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Holition official site
Holition offers experiential creative and technology services, including mixed reality experiences, hybrid digital-physical installations, and creative AI tools, designed for luxury, fashion, beauty and cultural brand campaigns and retail experiences.
Sources: Holition official site
Holition is known for pioneering the fusion of digital and physical creativity through mixed reality and AI-driven experiential projects for high-profile luxury, fashion, beauty and cultural brands, and for producing award-winning work in this space.
Sources: Holition official site
Holition's services are used by luxury, fashion, beauty and culture brands seeking innovative, technology-driven creative and experiential retail solutions.
Sources: Holition official site
Holition scores 15/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Holition has a weak AI-visibility profile at 15/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #2,786,177 (Tranco), a Moz Domain Authority of 46/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Holition from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Holition: Formo Leather (64/100), Flying Machine (64/100), Kalfin Jewellery (64/100), Landmark Group (64/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zac Posen (71/100).
Category leader: Complex (97/100).
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