Wo Holz arbeitet, entsteht Zukunft
HDH - Hauptverband der Deutschen Holzindustrie (holzindustrie.de) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Manufacturing brands, Non-profit brands, in the 23rd percentile of 15886 Manufacturing brands.
HDH (Hauptverband der Deutschen Holzindustrie und Kunststoffe verarbeitenden Industrie e.V.) is a German industry and employer association representing companies in the wood- and plastics-processing sectors. Founded in 2002, it advocates for the economic, labor, and climate policy interests of its member industries before political bodies, administration, and the public. According to site description its headquarters is in Bad Honnef, Germany, though a knowledge-graph entry ambiguously lists it as an Austrian company based in Vienna.
| Brand Name | HDH - Hauptverband der Deutschen Holzindustrie |
|---|---|
| Domain | holzindustrie.de |
| Industry | Manufacturing, Non-profit |
| Founded | 2002 |
| Headquarters | Vienna |
| Main Competitors | GD Holz - Gesamtverband Deutscher Holzhandel, Deutscher Holzwirtschaftsrat, Verband der Deutschen Holzwerkstoffindustrie (VHI), Bundesverband Säge- und Holzindustrie Deutschland (BSHD), European Confederation of Woodworking Industries (CEI-Bois), VDMA Holzbearbeitungsmaschinen (87/100) |
Moz Domain Authority 33/100 vs category average 37 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Der HDH ist der Hauptverband der Deutschen Holzindustrie und Kunststoffe verarbeitenden Industrie und verwandter Industrie- und Wirtschaftszweige e.V. mit Sitz in Bad Honnef." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, X (Twitter), Facebook, Instagram, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is HDH - Hauptverband der Deutschen Holzindustrie?", Claude could identify the brand as of September 2026. HDH (Hauptverband der Deutschen Holzindustrie und Kunststoffverarbeitung) is the main German trade association representing manufacturers in the wood processing and wood-based materials industry, including producers of panels, furniture components, and other wood products. Best known for Being the leading industry association lobbying for and representing German wood and timber product manufacturers.
When asked "Best brands similar to HDH - Hauptverband der Deutschen Holzindustrie?", Claude would not surface HDH - Hauptverband der Deutschen Holzindustrie as of September 2026. It's a trade association rather than a product or brand manufacturer, so it wouldn't come up if someone is asking about specific manufacturing brands to consider.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
HDH - Hauptverband der Deutschen Holzindustrie has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 32, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: HDH - Hauptverband der Deutschen Holzindustrie official site
HDH - Hauptverband der Deutschen Holzindustrie was founded in 2002. HDH - Hauptverband der Deutschen Holzindustrie operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
HDH - Hauptverband der Deutschen Holzindustrie is headquartered in Vienna. HDH - Hauptverband der Deutschen Holzindustrie operates in the Manufacturing category.
Sources: Wikidata
HDH - Hauptverband der Deutschen Holzindustrie scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: HDH - Hauptverband der Deutschen Holzindustrie official site
HDH is the Hauptverband der Deutschen Holzindustrie und Kunststoffe verarbeitenden Industrie e.V., a German umbrella and employer association representing companies in the wood- and plastics-processing industries and related sectors.
Sources: HDH - Hauptverband der Deutschen Holzindustrie official site
HDH - Hauptverband der Deutschen Holzindustrie can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: HDH - Hauptverband der Deutschen Holzindustrie official site
HDH does not sell products but provides advocacy and representation services: articulating industry positions to policymakers, coordinating economic and labor policy input, and serving as a unified voice for climate policy discussions relevant to the wood and plastics processing industries.
Sources: HDH - Hauptverband der Deutschen Holzindustrie official site
HDH's services are used by companies and employers within the German wood- and plastics-processing industry and related industrial and economic sectors that seek collective representation on political, administrative, and public policy matters.
Sources: HDH - Hauptverband der Deutschen Holzindustrie official site
HDH is known for being the central lobbying and representative body for the German wood- and plastics-processing industry, coordinating policy positions on economic, labor, and climate issues affecting these sectors.
Sources: HDH - Hauptverband der Deutschen Holzindustrie official site
HDH - Hauptverband der Deutschen Holzindustrie scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
HDH - Hauptverband der Deutschen Holzindustrie has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 33/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify HDH - Hauptverband der Deutschen Holzindustrie from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to HDH - Hauptverband der Deutschen Holzindustrie: Holst Centre (70/100), HJ3 Composite Technologies (70/100), Hotel Rehabs (70/100), House of Ladders (70/100).
A step up - brands to learn from: ZDH (Zentralverband des Deutschen Handwerks) (71/100), Zarpac (71/100).
Category leader: DHL (97/100).
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