比べて、選べる。リフォーム会社紹介
Homepro (homepro.jp) scores 64 out of 100 on Brand Analyzer, placing it in the Developing tier among Real Estate brands, Other brands, in the 12th percentile of 13999 Real Estate brands.
Homepro (homepro.jp) is a Japanese referral website that connects homeowners with pre-screened renovation (reform) companies. Operating since 2001 as Japan's first service of its kind, it has been used by over 1.1 million people and offers more than 90,000 reviews and case studies to help consumers compare and select reliable contractors. The platform allows anonymous communication between users and companies, and only lists businesses that have passed strict vetting criteria. The service is provided free of charge to consumers seeking home renovation assistance.
| Brand Name | Homepro |
|---|---|
| Domain | homepro.jp |
| Industry | Real Estate, Other |
| Founded | 1995 |
| Headquarters | Nonthaburi |
| Main Competitors | SUUMOリフォーム (75/100), リショップナビ, タウンライフリフォーム, ニフティリフォーム, ホームズ (66/100) |
Ranked #272,107 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "110万人以上が利用！リフォーム会社紹介サイト。厳しい審査を通過した優良リフォーム会社・リフォーム業者を無料でご紹介。匿名だから安心してやりとりができる住宅リフォーム会社紹介のホームプロ。90,000件以上のクチコミや施工事例で、簡単にリホーム会社が見つかります。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Homepro?", Claude could not identify the brand as of November 2026. I don't genuinely recognize this specific company, likely because it's a niche or regional Japanese real estate business with limited presence in my training data.
When asked "Best brands similar to Homepro?", Claude would not surface Homepro as of November 2026. I can't vouch for or recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Homepro's main competitors in Real Estate: SUUMOリフォーム (75/100), ホームズ (66/100).
Sources: Brand Analyzer scan
Homepro has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 4, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Homepro official site
Homepro was founded in 1995. Homepro operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Homepro is headquartered in Nonthaburi. Homepro operates in the Real Estate category.
Sources: Wikidata
Homepro scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Homepro official site
Homepro can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Homepro official site
Homepro (homepro.jp) is a Japanese website that connects homeowners seeking renovation work with vetted, reputable reform (renovation) companies. Described as Japan's first service of this kind, operating since 2001, it has been used by over 1.1 million people. The platform lets users anonymously compare renovation companies based on more than 90,000 customer reviews and case studies before selecting one, with the matching service itself provided free of charge.
Sources: Homepro official site
Homepro offers a free referral service that introduces consumers to pre-screened home renovation (reform) companies. Its offerings include a searchable database of over 90,000 customer reviews and renovation case studies, anonymous communication tools between homeowners and companies, and company comparison features to help users select a renovation contractor suited to their needs.
Sources: Homepro official site
Homepro matches consumers who want to renovate their homes with renovation companies that have passed a strict screening process. Users can browse over 90,000 reviews and construction case studies, communicate anonymously with prospective companies, and receive free introductions to multiple reform businesses in order to compare quotes and services before making a decision.
Sources: Homepro official site
Homepro is known for being Japan's first website dedicated to introducing vetted home renovation (reform) companies to consumers, a service it has run since 2001. It is recognized for its large user base of over 1.1 million people, its extensive library of more than 90,000 customer reviews and renovation case studies, and its strict screening process that only allows reputable companies onto the platform.
Sources: Homepro official site
Homepro scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Homepro has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #272,107 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify Homepro from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Homepro: HomeCraft Gutter Protection (64/100), HFO Investments (64/100), Hotel Koldingfjord (64/100), House Flipper (64/100).
A step up - brands to learn from: Zug Estates (71/100), Ed. Züblin AG (71/100).
Category leader: Chaos (95/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.