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Homes.bg (homes.bg) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, in the 40th percentile of 13825 Real Estate brands.
Homes.bg is an online real estate platform in Bulgaria that aggregates listings for apartments, houses, plots, and agricultural land for sale and rent. It connects private individuals, real estate agencies, and construction companies with potential buyers, sellers, and tenants across the country, offering search and filtering tools to help users find suitable properties. The platform focuses primarily on the Bulgarian market, with significant listing activity in Sofia.
| Brand Name | Homes.bg |
|---|---|
| Domain | homes.bg |
| Industry | Real Estate |
| Main Competitors | Imot.bg (73/100), Imoti.net (77/100), Address.bg (71/100), Bulgarian Properties (79/100), OLX Bulgaria (72/100) |
Moz Domain Authority 31/100 vs category average 36 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,668,630 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Homes.bg appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Апартаменти продажба - София. Предлагане на апартаменти, къщи, парцели, земеделски земи за продажби и наеми от частни лица, агенции и строители в България" (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is BG-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, React.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Homes.bg?", Claude could identify the brand as of September 2026. Homes.bg is one of Bulgaria's leading online real estate portals, listing properties for sale and rent across the country, including apartments, houses, and commercial properties. Best known for Being one of Bulgaria's most popular property listing websites.
When asked "Best brands similar to Homes.bg?", Claude would recommend Homes.bg as of September 2026. It's a well-known and widely used platform for real estate listings in Bulgaria, so it would naturally come up for users searching for property in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Homes.bg's main competitors in Real Estate: Imot.bg (73/100), Imoti.net (77/100), Address.bg (71/100), Bulgarian Properties (79/100), OLX Bulgaria (72/100).
Sources: Brand Analyzer scan
Homes.bg offers listings for apartments, houses, plots, and agricultural land available for both sale and rent. The platform provides search and filtering tools to help users navigate listings from private individuals, real estate agencies, and construction companies across Bulgaria.
Sources: Homes.bg official site
Homes.bg is an online real estate platform operating in Bulgaria that lists properties such as apartments, houses, plots, and agricultural land for sale and rent. It serves as a marketplace connecting private sellers, real estate agencies, and construction companies with buyers, sellers, and tenants throughout the country.
Sources: Homes.bg official site
Homes.bg has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 22, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Homes.bg official site
Homes.bg aggregates and displays real estate listings from private individuals, agencies, and builders across Bulgaria. It allows users to search and filter properties by type-such as apartments, houses, plots, and agricultural land-and by transaction type, whether for sale or rent, helping connect buyers, sellers, and tenants with suitable properties.
Sources: Homes.bg official site
Homes.bg scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Homes.bg official site
Homes.bg can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Homes.bg official site
Homes.bg is used by individuals looking to buy, sell, or rent residential and agricultural properties in Bulgaria, as well as real estate agencies and construction companies seeking to list or promote properties to a broad audience.
Sources: Homes.bg official site
Homes.bg is known for being a comprehensive online marketplace for real estate in Bulgaria, offering a large database of property listings from private sellers, agencies, and construction companies. It is particularly noted for its coverage of the Sofia apartment market alongside listings nationwide.
Sources: Homes.bg official site
Homes.bg is popular because it consolidates a large volume of real estate listings-including apartments, houses, plots, and agricultural land-from private individuals, agencies, and builders into a single platform. Its search and filtering capabilities make it convenient for users across Bulgaria to find properties matching their needs, whether for buying, selling, or renting.
Sources: Homes.bg official site
Homes.bg scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Homes.bg has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,668,630 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 31/100 and thin schema.org structured data. In a live check, Claude could already identify Homes.bg from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Homes.bg: HoloBuilder (73/100), Holo (73/100), HomesOverseas.ru (73/100), Australian Homestay Network (73/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
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