Find everything going on for kids
Hoop (hoop.co.uk) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Sports & Fitness brands, Education brands, in the 88th percentile of 28462 E-commerce brands.
Hoop is a UK-based app that helps families discover and book local activities for children from newborn to 18 years old. It connects over 1 million families with more than 15,000 children's activity providers, enabling parents to search, book, and manage kids' activities in one platform while helping local businesses fill spots and grow. Hoop operates across the e-commerce, sports & fitness, and education sectors, positioning itself as the UK's leading app in this space.
| Brand Name | Hoop |
|---|---|
| Domain | hoop.co.uk |
| Industry | E-commerce, Sports & Fitness |
| Main Competitors | ClassForKids (76/100), Bookwhen (79/100), Sawyer (79/100), ActivityHero (80/100), Amilia (74/100) |
Moz Domain Authority 44/100 vs category average 40 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #4,623,465 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Hoop appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Hoop is an app that helps families across the UK discover things to do with their kids." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Hoop?", Claude could not identify the brand as of November 2026. I don't have reliable, specific information about this company, possibly because it's a smaller or regional UK e-commerce retailer without a strong presence in my training data.
When asked "Best brands similar to Hoop?", Claude would not surface Hoop as of November 2026. I can't confidently recommend a company I don't have verified details about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hoop's main competitors in E-commerce: ClassForKids (76/100), Bookwhen (79/100), Sawyer (79/100), ActivityHero (80/100), Amilia (74/100).
Sources: Brand Analyzer scan
Hoop offers an app-based platform for discovering, booking, and managing children's activities, covering kids from newborn to 18 years old. The service connects families with local activity providers, spanning categories such as sports, fitness, and education-related activities, and includes tools for providers to manage bookings and attract participants.
Sources: Hoop official site
Hoop is an app that helps families across the UK discover and book local activities for children from newborn to 18 years old. It connects parents and caregivers with children's activity providers, allowing them to search for, book, and manage kids' activities through a single platform.
Sources: Hoop official site
Hoop has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 49, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hoop official site
Hoop connects families with children's activity providers across the UK, enabling parents to discover, book, and manage activities for kids aged newborn to 18 years. It also supports activity providers by helping them fill spots in their classes and grow their businesses, functioning as a two-sided marketplace between families and local organisers.
Sources: Hoop official site
Hoop scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Hoop official site
Hoop is used by parents and caregivers of children from newborn to 18 years old who are looking for local activities, as well as children's activity providers and organisers across the UK who use the platform to list and manage their offerings and attract participants.
Sources: Hoop official site
Hoop is known for being a widely used UK app for finding and booking children's activities, connecting over 1 million families with more than 15,000 activity providers nationwide. It is positioned as a leading platform in this space, serving as a central hub for parents to discover local classes, clubs, and events for their children.
Sources: Hoop official site
Hoop can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hoop official site
Hoop appears popular due to its large user base of over 1 million families and extensive network of more than 15,000 children's activity providers across the UK. Its value proposition of simplifying the process of finding, booking, and managing kids' activities in a single app likely contributes to its adoption among parents, while also offering local businesses a way to fill spots and grow.
Sources: Hoop official site
Hoop scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hoop has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,623,465 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify Hoop from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hoop: Hoonigan (84/100), Hodinkee (84/100), Hornby (84/100), Hostnet (84/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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