Officiële website van de gemeente Hoorn
Gemeente Hoorn (hoorn.nl) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, in the 64th percentile of 15352 Government brands.
Gemeente Hoorn is the official website of the municipality of Hoorn in the Netherlands. It provides residents, visitors, and businesses with access to municipal services, news, and information about the city and its government. The site serves as the central, authoritative source for local governmental affairs in Hoorn.
| Brand Name | Gemeente Hoorn |
|---|---|
| Domain | hoorn.nl |
| Industry | Government |
| Headquarters | Hoorn, Netherlands |
| Main Competitors | Gemeente Enkhuizen (72/100), Gemeente Purmerend (71/100), Gemeente Alkmaar (74/100), Gemeente Medemblik (72/100), Gemeente Koggenland (74/100), Rijksoverheid (76/100) |
Moz Domain Authority 43/100 vs category average 47 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #362,093 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Officiële website van de gemeente Hoorn met informatie en nieuwsberichten over de gemeentelijke dienstverlening, de stad en het gemeentebestuur." (Meta description: 19 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Gemeente Hoorn?", Claude could identify the brand as of October 2026. Gemeente Hoorn is the municipal government of Hoorn, a historic city in the province of North Holland, Netherlands, serving its residents through local administration, public services, and civic governance. Best known for Being the local government authority for the city of Hoorn, a former VOC trading port in North Holland.
When asked "Best brands similar to Gemeente Hoorn?", Claude would not surface Gemeente Hoorn as of October 2026. It's a specific local government body, not a brand people would compare against other companies or organizations in a 'best of' context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Gemeente Hoorn's main competitors in Government: Gemeente Enkhuizen (72/100), Gemeente Purmerend (71/100), Gemeente Alkmaar (74/100), Gemeente Medemblik (72/100), Gemeente Koggenland (74/100).
Sources: Brand Analyzer scan
Gemeente Hoorn is the official municipal government of the city of Hoorn in the Netherlands. It operates the hoorn.nl website, which serves as the central online platform for municipal services, news, and administrative information for residents, visitors, and businesses.
Sources: Gemeente Hoorn official site
Gemeente Hoorn has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 26, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Gemeente Hoorn official site
Gemeente Hoorn provides municipal governmental services to the residents, visitors, and businesses of Hoorn. Through its website, it delivers information about local administration, municipal policies, and practical city-related matters, functioning as the primary digital access point for government services and news in Hoorn.
Sources: Gemeente Hoorn official site
Gemeente Hoorn scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Gemeente Hoorn official site
Gemeente Hoorn offers municipal governmental services and information, including administrative services for residents, visitors, and businesses, as well as news updates about the city and its local government and policies.
Sources: Gemeente Hoorn official site
As the official governmental body of Hoorn, Gemeente Hoorn is positioned as a reliable and authoritative source for municipal services and information, since it represents the formal local government rather than a private or commercial entity.
Sources: Gemeente Hoorn official site
Gemeente Hoorn can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Gemeente Hoorn official site
Gemeente Hoorn's website is used by residents, visitors, and businesses in Hoorn who need access to municipal services or are seeking information about the city, its government, and local administrative matters.
Sources: Gemeente Hoorn official site
Gemeente Hoorn is known as the official local government body for the city of Hoorn, recognized for providing municipal services and being the authoritative source of news and information about the city's administration and community.
Sources: Gemeente Hoorn official site
Gemeente Hoorn scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Gemeente Hoorn has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #362,093 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Gemeente Hoorn from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Gemeente Hoorn: Holstebro Kommune (76/100), Hollywood Chamber of Commerce (76/100), Horizons (76/100), Horsham District Council (76/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.