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Hörby kommun (horby.se) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Travel & Hospitality brands, Sports & Fitness brands, in the 56th percentile of 21570 Government brands.
Hörby kommun is the official municipal website of Hörby, a municipality in Skåne County, Sweden, founded in 1971. It serves as the central digital point of contact between the municipality and its residents, businesses, and visitors. The site provides information on municipal services, events, and local projects, aiming to offer good service, current information, and a safe, vibrant community.
| Brand Name | Hörby kommun |
|---|---|
| Domain | horby.se |
| Industry | Government, Travel & Hospitality |
| Founded | 1971 |
| Headquarters | Hörby, Sweden |
| Main Competitors | Höör kommun, Eslöv kommun, Sjöbo kommun, Hässleholm kommun (69/100), Lund kommun (74/100), Kristianstad kommun (72/100) |
Ranked #1,802,246 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Hörby kommun appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Att erbjuda invånare, företagare och besökare god service, aktuell information och ett tryggt, levande samhälle." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Hörby kommun?", Claude could identify the brand as of November 2026. Hörby kommun is the local municipal government of Hörby, a small town and municipality in Skåne County in southern Sweden, responsible for local services like schools, elder care, and urban planning. Best known for Being a small municipality in Skåne, Sweden.
When asked "Best brands similar to Hörby kommun?", Claude would not surface Hörby kommun as of November 2026. It's a local government body serving its own residents, not a brand or service that would come up when recommending options to a general audience.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hörby kommun's main competitors in Government: Hässleholm kommun (69/100), Lund kommun (74/100), Kristianstad kommun (72/100).
Sources: Brand Analyzer scan
Hörby kommun has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 21, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hörby kommun official site
Hörby kommun was founded in 1971. Hörby kommun operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Hörby kommun scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Hörby kommun official site
Hörby kommun is a municipality located in Skåne County, Sweden, and horby.se is its official municipal website. The site serves as the primary digital point of contact between the municipality and its residents, businesses, and visitors, founded in 1971.
Sources: Hörby kommun official site
Hörby kommun can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hörby kommun official site
Hörby kommun provides municipal governance and public administration for the Hörby area in Skåne County, Sweden. Through its website, it offers information about local services, community events, and ongoing projects, aiming to deliver good service, current information, and maintain a safe, vibrant community for residents, businesses, and visitors.
Sources: Hörby kommun official site
Hörby kommun's website is used by residents, business owners, and visitors within Hörby kommun who are seeking information about municipal services, local events, and community initiatives.
Sources: Hörby kommun official site
Hörby kommun scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hörby kommun has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is trust (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,802,246 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Hörby kommun from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hörby kommun: Gemeente Hoogeveen (73/100), Homalco First Nation (73/100), Hørsholm Kommune (73/100), Humanitarian OpenStreetMap Team (HOT) (73/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.